Introducing Our Assistant Brand Manager


If you’d asked me six years ago, as a bright-eyed soon-to-be college freshman, where I expected to be by 2017, I might have said something along the lines of, “I figure I’ll be living on my own in a great Dallas apartment with a burgeoning career as a marketing or PR exec in a high-profile company with a great salary.” Fast forward to today, that’s not exactly how life looks. In reality, 2017 has probably been the hardest year of my young life. I still live with my parents and am just working hard to give me and my dog a better life.

I graduated from the University of Arkansas in 2016 with my BA in journalism and then moved back to Dallas, my hometown, to begin pursuing a career in journalism, public relations or really anywhere that would hire me. Soon enough, I got a job as an Investor Relations/PR Coordinator for a tech startup company. My life felt on track and I was on my way to the sunny outlook I had pictured for myself so many years prior. But as so many of us know all too well, life doesn’t always turn out like you expect. Less than six months later, I lost that job due to financial layoffs and found myself once again, unemployed--quite the dirty word when you’re over the age of 22 and no longer in school.


I began doing some freelance writing and putting that journalism degree to use; I kept myself busy with family and friends and continued the seemingly never-ending job search, but I was still struggling to find something that I felt truly fulfilled me. At times, I felt so defeated and beaten down. But it’s during times like this that God reminds you he has a plan. This past October, I got a call from an old co-worker and friend, Kenny Fomunung, but you all might know him better as the brilliant founder behind Enrich My Brand. He informed me that he had decided to strike out on his own and found a PR and marketing agency and asked if I would be interested in joining him as assistant brand manager. I of course accepted and was and am still so excited to be a part of this extraordinary company. Kenny and I met when I worked in my previous capacity as a PR coordinator and made a great team if I do say so myself. Luckily, Kenny seemed to agree.

This opportunity to work at EMB could not have come at a better time for me and for the first time in a long time, I am feeling passionate and optimistic and what I’m doing. Kenny is a charismatic and fearless leader whom I am thrilled to be working with and learning from. I have no doubt he will find great success as an entrepreneur and the driving factor behind making EMB a truly great company with a vast network of clients.

While these last couple of months have not come without bumps in the road, I am so confident in the future of this company and in the clients with whom I have begun working and cannot wait to see what this journey holds for 2018.


Humbly yours,

Rachel Beaird

Assistant Brand Manager