Sure, all marketers are technically competing with one another, but we are also some of each other’s most significant resources. Cutting-edge strategies are all around us, and the only way to stay relevant is to maintain an unending hunger for learning. Below, we have compiled a list of five blogs we believe every marketer in the industry should be following.
HubSpot is best known for its software development and tools that aid in social media marketing, SEO optimization and web analytics, but another great reason to pay attention to it—the blog. Through their content marketing strategy, the site generates original articles, white papers, case studies, webinars and more on a regular basis, which are a fountain of knowledge in the marketing arena. While HubSpot may charge for their services, reading the blog is 100 percent free to all.
MarketingProfs is a site created by marketers, for marketers. The site does offer a membership option, a network of more than 600,000 members, which provides members with real-time education on best practices, research tactics, expert-led seminars, to name a few. You can become a pro member for $279/year, but you can also enroll as just a basic member at no cost. Being a basic member still allows you access to their marketing forums, email newsletters, a marketing blog, and sponsored seminars.
The Content Marketing Institute describes itself as the leading global content marketing education and training organization—and for a good reason. The site offers every resource under the sun on content marketing: a getting-started guide, e-books, a bi-monthly free magazine, national conventions, webinars, and a comprehensive white paper library, all for the sole purpose of content marketing education. They also offer a variety of statistics on content marketing, several of which we at EMB have cited in previous blog articles. With a new piece published to their blog every weekday, CMI is something that should be on the reading list of every digital marketer out there.
4. PR Daily
Lawrence Ragan Communications, Inc. launched The Ragan Report in 1970 and has since become the leading publisher of corporate communications, public relations and leadership development newsletters. PR Daily is a division of the company that delivers news, advice and opinions on the public relations, marketing, social media and media worlds on a daily basis. The site provides the latest on any breaking news in the various media industries, as well as informative articles that give tips, tricks and advice to marketers.
And of course, Enrich My Brand! You can subscribe to news and updates on the landing page of our corporate site or our blog page and enjoy a new article on various marketing topics every Friday. Check out all of our previous blogs here and feel free to explore the site to learn a little more about us!