Four Books Every Marketer Should be Reading

While reading non-fiction books may not be at the top of the list for millennials these days, the fact is it’s still a critical habit for successful business people. When Warren Buffet was asked about the key to success, he said he read between 600 and 1,000 pages per day when starting his career and even now still devotes 80 percent of his day to reading. Now, we’re not suggesting you start off at quite that level, but we did compile a small list of books that are vast resources for anyone in marketing.

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The Lead Machine: The Small Business Guide to Digital Marketing

By Rich Brooks

Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online.

With The Lead Machine, Rich Brooks has written an all-encompassing guide for beginners and small businesses in digital marketing. He covers everything from how to increase SEO to building a social media audience to understanding analytics. Succinct chapters make the book a quick read and give just enough information on each subject without bogging the reader down with business jargon and minute details.

The Best Damn Web Marketing Checklist, Period! 2.0

By Stoney deGeyter

This is your one-stop shop for everything you need to know, plus some stuff you didn’t think you needed, on website optimization and marketing. The updated 2017 guide includes a total of 39 checklists and more than 675 web marketing action points that deliver online success. This book is especially ideal for people who often work solo or remote as the checklists ensure you aren’t missing a single step. Of course, you’ll inevitably end up falling into your own personal checklist for your brand, but this is undoubtedly a great jumping-off point.  

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

The international best-seller released its most recent edition in 2017 and has already sold more than 350,000 copies printed in 29 different languages. It is an excellent source for entrepreneurs, business owners, students and PR professionals alike as it offers all of the most up to date information and resources on PR and digital marketing today. Inside, readers will find case studies, actionable strategies on newer platforms like Snapchat and Instagram and other tips that should be implemented not only in media companies, but any successful company in 2018.

Content Strategy for the Web, 2nd Edition

By Kristina Halvorson and Melissa Rach

When it comes to original content, less is always more if you’re putting whatever up just for the sake of having a post. It’s much more important to promote unique, high-quality content, even if that means you’re not posting as often. In Content Strategy for the Web, the authors dive into how to make smarter decisions, how to gauge what is quality content, understanding what makes a content strategy effective, and more. It is a must-have in the arsenal for anyone beginning in the field of content marketing.