Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses?
"Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them." – Victor Schwab, Author of How to Write a Good Advertisement
Writing Can be Time Consuming.
According to Hubspot, it takes marketers about one to two hours to write a 500+ word blog post; this length of time also increases by a couple of hours when tasked with writing longer content. This time spent can include everything from doing the research necessary to inform your readers with accurate information to merely outlining the flow of the material. If you often find yourself pressed for time, or just not willing or not able to dedicate those hours needed to produce quality content, this may be a sign to begin your search for the perfect copywriter.
Copywriters Can Guarantee A Better Quality of Work.
How do you feel after reading an article containing at least one or two typos or grammatical errors? Do you immediately begin to criticize the author and find yourself doubting their credibility? Do you feel your time has been wasted when the article you are reading is for a company attempting to sell you a product or service? Chances are you are a harsher critic when you are deciding where to spend your money as opposed to reading a personal blog. The unfortunate reality is that typos and grammatical errors can equal a 50 percent loss in potential sales. Hiring a copywriter who specializes in catching these types of errors and ensuring that you consistently put out quality work will not only naturally increase your sales, but will attract an audience who can begin to trust that you are the person they want to continue to support! Remember, the reality is, your brand is a delicate entity that at times requires a trained eye to keep your vision alive.
Investing in Your Brand Pays Off in the Long Run.
When you hire a copywriter for your brand, you are essentially making yet another investment in the life of your brand. Many people shy away from the idea of hiring a “professional writer,” because they feel as though “anybody,” can do it; however, it’s just not that simple. Although it may hold some truth, the benefits of hiring someone trained explicitly in engaging with your potential clients can yield far better results. Professionals with degrees in journalism or public relations who have experience copywriting know to look for things the average business mind may not.
Knowledge of AP Style, editing tricks, meticulous eyes trained to catch typos—these are just a few of the things a professional copywriter can bring to the table. Upon hiring a copywriter, you will be able to consistently produce educational and entertaining content, establish and maintain a relationship with your target audience, as well as increase the overall traffic to your site. Among these and many other benefits of hiring a copywriter lies the ultimate advantage: making your brand stand out amongst the crowd!
At Enrich My Brand, we pride ourselves on being a team made up of proficient, trained copywriters, because it’s what we do. At the end of the day, if you’re unhappy with the content your brand is generating, it’s time to consider bringing someone on to take it over. Let us at EMB make sure you’ve dotted your i’s and crossed your t’s so that you can get back to doing what you do best—running your company.