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Year In Review: What a Difference a Year Makes

What a difference a year makes.

It’s quite amazing how simple those words are and yet how true they ring at the turn of each new year. Around this time last year, I was in the second month of my business, with was the result of a leap of faith, and had just written my first blog for this website on how passion led us here. Back then, I approached the coming new year that would soon dawn with mixed feelings of excitement and fear. On the one hand, I was elated and enthusiastic about the beginning of what would be a great adventure courtesy of my venture into entrepreneurship--the launch of Enrich My Brand, my very own creative and marketing agency. However, on the other hand, I was afraid, as most daring entrepreneurs are (whether they admit or not); I was fearful of the unknowns that lied ahead of me in the new year.

Although I would soon land on my feet so to speak thanks to a deal I made with my former employer--the company from which I resigned to undertake this new endeavor, the fantasy of peace of mind would soon give way to the reality of the struggle of entrepreneurship. Several months into launching my agency, I would experience the cold, hard truth that is the difficulty of gaining traction in the market, and the perennial uphill battle that is client acquisition. Before long, I found myself not owning a business, per se, but being owned by a business, spending countless hours hustling and bustling as a ‘solopreneur’ taking two steps forward and one step back, only ever making incremental progress.

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Was I frustrated? Yes. Defeated? Never. Around the half-way mark of my first year in business for myself, I did some introspection, and it dawned on me how exhausting it was getting a new company off the ground in earnest. One way or another, I was always working; I spent countless hours researching my industry--from competitive landscape to market potential to best practices and trends. I learned so much about my field thanks to blogs, guides, ebooks, social platforms, webinars, and podcasts. I had to do it all and burn the midnight oil as part of my routine workflow. I almost got burnt out in a relatively short time, and that’s when I realized that steering this company to success per my long-term vision was my career’s Goliath.

It was around that same time I had a bit of a eureka moment, recognizing that I couldn’t build a successful agency with insanity as my business plan. By that, I mean doing the same thing over and over again while expecting different results. No, something had to give, I had to make some significant changes. Per the Chinese proverb, “If you want to go fast, go alone, but if you want to go far, go together,” I decided to take on a partner. After looking outside my little, two-person agency at the time, I would finally find the perfect business partner within my organization. Enter Rachel Beaird. In many ways, that has made all the difference as we have been able to accomplish more together--whether it be acquiring new clients, managing client relationships, interviewing and hiring, and subsequently directing and developing our interns.

Nevertheless, two (or more) partners do not (necessarily) a good business make. During this past quarter, we have undergone more turbulence than we could have ever anticipated--financial setbacks, internal turmoil, loss of clients for various reasons, an intern quitting, to name a few. However, we haven’t let these challenges leave us dispirited as we approach year two for several reasons. For starters, I am a better leader today than I was this time last year because of all that I have endured. Also, I have the support of a competent, capable and loyal business partner to share the highs and lows of this journey. Moreover, the countless hours I spent earlier in the year honing my craft, being a student of my industry, have prepared me to navigate these challenges, while my faith has enabled me to do so without using that same boyish enthusiasm I had when I first set out on this venture.

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Today, Enrich My Brand is a better agency poised to grow and scale exponentially starting with the dawn of a new year. Having learned from adversity, from our mistakes and failures, we know ourselves better; we know our strengths and weaknesses, our opportunities and threats, we know our niche, our ideal customer, our core services, our brand identity and message, and how to tell our most compelling brand story. Furthermore, we are positioning ourselves to begin investing in arguably the most essential asset any business can hope to have--quality personnel who buy into the vision and have a vested interest in the company’s success.

As is the way of the world since time immemorial, one year will soon give way to another, and at the turn of this new year, each of us will have the opportunity to reset. Each of us will have the chance to redefine who we are, what we choose to do, and how we go about doing it. My hope for you is that wherever life takes you, you resolve to make progress from this year to the next, however incremental it might be. That you continue to evolve, so you don’t have to keep subjecting yourself to yet another cliche New Years Resolution year after year. I pray that in 2019, you resolve to identify your purpose by looking where your passion lies and turning that passion into your life work, perhaps even a business, if the burning desire for entrepreneurship is something that calls out to you in your dreams. Godspeed, my friends.


Cheers,

Kenny Fomunung
Founder & Chief Wordsmith















Top Five Blog Posts of 2018

And just like that, 2018 has come and gone! It may have only been EMB’s first year, but it certainly kept us busy. We took on new clients, created websites, forged relationships, posted more social media content than we can count, and of course, established our weekly blog. Today, we wanted to take a moment to reflect back on our five most popular blogs from 2018.

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BRANDING AT ITS FINEST—CULT BRAND: LULULEMON

Early on in the year, we began a series of case studies examining companies or advertisements with so-called “cult followings.” In other words, rands that had customer service or marketing campaigns so exemplary it earned them a fanatical base of loyal customers. Lululemon Athletica established themselves as an icon in the retail industry and earned them scores of lifelong customers, or as some of them call themselves, “Luluheads.” The Canadian luxury retailer has generated nearly $2 billion in revenue and only continues to rise in popularity. I suppose it’s thanks to the Luluheads that this was our most read article of the year!


THE VALUE OF INFLUENCER MARKETING

Influencer marketing, the trend sweeping the nation. As platforms like YouTube and Instagram continue to grow, as do the career opportunities associated with them. In today’s climate, young entrepreneurs are able to make a six-figure salary by building their own brand via a written or video blog that they promote on their various social media accounts. Just in the last few years, Instagram has introduced stories, galleries, IG Live, and most recently, IG TV, making these influencers that much more accessible to followers. Influencer marketing spend on Instagram is forecasted to reach $2.38 billion in 2019, up from an estimated $1.6 billion in 2018. If you’re not already taking advantage of the power social media influencers wield, it’s time to start.


WHAT WE CAN ALL LEARN FROM NIKE

With all of the controversy that can be stirred up just by saying Colin Kaepernick’s name, it’s no surprise this blog makes the list. In early September, Nike rocked the world by premiering a new ad campaign starring Colin Kaepernick. The quarterback gained media attention in 2016 when he elected to remain sitting during the national anthem sung before the NFL game as a form of protest to the racism and oppression across the country. This seemingly minor incident created a movement that still echoes today and made Kaepernick a controversial figure and political activist. Knowing this, Nike made a calculated risk in making him the face of a new ad, and while some responded with criticism, many people applauded the brand for creating a powerful statement. Whether or not you agree with Kaepernick’s beliefs, this advertisement was a significant talking point in 2018, and one that will not soon be forgotten.

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BRANDING AT ITS FINEST—CULT BRAND: YETI COOLERS

Yeti was what inspired us to begin our cult brand case study series, and we’re so glad to see our inaugural post was so popular. Through an incredible branding strategy, Yeti turned their brand into so much more than a line of coolers and drinkware, it became a lifestyle. If you use Yeti products, you’re an outdoorsman. The company was founded in 2006 and is already valued at more than $5 billion; those $400 coolers add up fast I guess! But when you shell out hundreds of dollars for a cooler, you’re not just getting a cooler, you’re getting an experience and an invitation to the Yeti community.


THE VALUE OF BLOGGING

It feels appropriate this makes the list as it supports the reason this list even exists. Companies that blog receive 97 percent more link to their site compared to those who don’t. In 2019, whether you’re a B2B or a B2C business, you simply cannot afford to ignore the blogging trend any longer. Not only is it a way to strengthen your relationship with the customer by building trust, but it’s also much more cost effective than the money put toward paid advertisements. Not to mention, not only do 615 million devices around the world use ad blockers, but 77 percent of Americans will leave sites that use ad block walls. Blogging, on the other hand, has a positive ROI, drives potential customers to your site, and best of all? Blogs don’t stop working, even when you do.


We have so much fun creating these blogs every week and we hope you enjoy them, and maybe learn something new. We can’t wait to see what new trends will emerge in 2019 and you can be sure we’ll be here to tell you about them!






What We Can All Learn From Nike

Just Do It.

A slogan familiar to us all over the years has repositioned itself in the hearts of many Americans as of late. Earlier this week, Nike released a new ad campaign for the 30th anniversary of its famous three words in what some are considering the most controversial way possible. NFL player Colin Kaepernick is up close and personal with the masses in the new photo for the ad campaign, featuring a black and white headshot of Kaepernick with the words “Believe in something. Even if it means sacrificing everything.” A powerful statement from a public figure, and a bold move from a sports retail giant. Many small, up and coming, and personal brands may shy away from mirroring the footsteps of Nike, but perhaps, after the smoke has cleared, there is a lesson available to us all.

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When you’re one of the most popular athletic brands in the world, losing an audience member or a few thousand is not the end of the world.

The Nike ad campaign is a perfect example of how controversy can be used to help your brand stand out amongst the crowd. Sure, Nike has been a household name for decades, but now Nike is being admired for taking a stance on a sensitive topic. By taking into consideration the political climate of our country today, Nike has been able to use it to propel itself to new heights. The retail giant has always been an all-inclusive brand, and all things considered, this step to choose a side required a severe risk-reward assessment. Clearly, Nike made the right move as their stocks have risen to $83.47, an all-time high for the company. What does this teach us? Don’t break a sweat searching for the next hot political topic to get people and their emotions involved in your brand, but instead, take note of the fact that emotions sell, people like to feel, and if you can connect with their feelings, you win their hearts and continued support.

There are times when it is appropriate to share your values on an issue.

As a brand owner, often times there is the underlying notion of keeping your political views private. It is no secret that Colin Kaepernick has taken a stance in the face of what he and many other Americans have experienced to be social injustice. The question then becomes, when is it acceptable to share your semi-unpopular opinion? In Nike’s case, the company approaching the 30-year anniversary of their famous slogan was the perfect opportunity to hone in on the fact that 91 percent of millennials will switch brands because they support a specific cause. Nike, in a sense, has given its stamp of approval to Kaepernick and single-handedly polarized what seems to be an entire nation concerning who will #StandWithKap or who will #BurnNike. Using morality in marketing is far from a new technique, but understanding the importance of researching market trends is what will allow you the time to assess the risks of voicing your opinion and prepare your brand for the initial backlash you may endure. Not every company or brand is in a position to take such a stand, or just may not be interested in doing so; what is most important is that before you choose to act, be sure it is for something you believe in wholeheartedly.

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Going forward, what are some ways that your brand can take advantage of the social climate our nation is in today? What are some issues that drive you, and are perhaps the pillars of what your brand stands on? Would you rather have a large audience that is seemingly disconnected or do you prefer to have an audience that shares your values and ultimately will band together to ensure your longevity? And the ultimate question, when was the last time you and your colleagues discussed a Nike ad until today? It looks like they may be on to something!

As for us at EMB, we’ll choose to hold onto our Nikes and Converse while we dream crazy.

How to Know When It's Time to Hire a Copywriter

Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses?

"Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them." – Victor Schwab, Author of How to Write a Good Advertisement

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Writing Can be Time Consuming.

According to Hubspot, it takes marketers about one to two hours to write a 500+ word blog post; this length of time also increases by a couple of hours when tasked with writing longer content. This time spent can include everything from doing the research necessary to inform your readers with accurate information to merely outlining the flow of the material. If you often find yourself pressed for time, or just not willing or not able to dedicate those hours needed to produce quality content, this may be a sign to begin your search for the perfect copywriter.

Copywriters Can Guarantee A Better Quality of Work.

How do you feel after reading an article containing at least one or two typos or grammatical errors? Do you immediately begin to criticize the author and find yourself doubting their credibility? Do you feel your time has been wasted when the article you are reading is for a company attempting to sell you a product or service? Chances are you are a harsher critic when you are deciding where to spend your money as opposed to reading a personal blog. The unfortunate reality is that typos and grammatical errors can equal a 50 percent loss in potential sales. Hiring a copywriter who specializes in catching these types of errors and ensuring that you consistently put out quality work will not only naturally increase your sales, but will attract an audience who can begin to trust that you are the person they want to continue to support! Remember, the reality is, your brand is a delicate entity that at times requires a trained eye to keep your vision alive.

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Investing in Your Brand Pays Off in the Long Run.   

When you hire a copywriter for your brand, you are essentially making yet another investment in the life of your brand. Many people shy away from the idea of hiring a “professional writer,” because they feel as though “anybody,” can do it; however, it’s just not that simple. Although it may hold some truth, the benefits of hiring someone trained explicitly in engaging with your potential clients can yield far better results. Professionals with degrees in journalism or public relations who have experience copywriting know to look for things the average business mind may not.

Knowledge of AP Style, editing tricks, meticulous eyes trained to catch typos—these are just a few of the things a professional copywriter can bring to the table. Upon hiring a copywriter, you will be able to consistently produce educational and entertaining content, establish and maintain a relationship with your target audience, as well as increase the overall traffic to your site. Among these and many other benefits of hiring a copywriter lies the ultimate advantage: making your brand stand out amongst the crowd!

At Enrich My Brand, we pride ourselves on being a team made up of proficient, trained copywriters, because it’s what we do. At the end of the day, if you’re unhappy with the content your brand is generating, it’s time to consider bringing someone on to take it over. Let us at EMB make sure you’ve dotted your i’s and crossed your t’s so that you can get back to doing what you do best—running your company.

 

 

 

Walking the Fine Line of Rebranding

In a world where your website and social media accounts can either bring you a customer or scare them away, your brand, personal or professional, needs to leave a lasting impression. 48 percent of consumers report that they are more likely to become loyal to a brand during the first purchase or experience, so you need to be bringing your A-game from the moment the consumer begins interacting with you. Your website should point your audience in the direction of finding what they need from you, and your social media should be an active point of communication between you and the potential customer. This whole “branding” phenomenon is time-consuming and costly, but even with all of the effort and elbow grease put in, there comes a time where rebranding may do you some good. Sometimes rebranding works, but unfortunately, sometimes it ends up doing more damage.

Rebranding works when you have a clear vision of where you want to take your brand, and who you want to reach, but there are also some crucial rules to follow when rebranding. Something as simple as even a minor logo redesign may seem insignificant in the grand scheme of things, but the fact is your customers trust you and have certain expectations, and when they’re not met, the backlash can be detrimental.

Not even major companies like Starbucks are immune to this kind of problem--let us all look back on the infamous Starbucks “Christmas Cup Controversy” of 2015. Every November since 1997, Starbucks debuts their new “Christmas cups” that replace the standard cups for the remainder of the holiday season; however, 2015’s debut of plain, red cups saw not only lackluster reviews, but outrage on social media. Millions of people took to Twitter alleging that Starbucks was waging a “war on Christmas” with the removal of snowflakes, trees and ornaments seen on cups in years prior; some celebrities even called for boycotts. Of course, the story did die down in time, but one can’t help but notice that 2016’s cups returned to featuring reindeer and other whimsical images depictive of Christmas. Don’t fix what isn’t broken, you know?

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That said, rebranding works when you want to introduce a new aspect of your brand, and can be your way of re-introducing yourself to new, younger generations. Before 2010, Old Spice was known to millennials as a brand for their grandparents--if they had even heard of it. To capture the attention of that missing audience, Old Spice launched a campaign of strange, yet highly-entertaining videos, that led to not only sales skyrocketing, but a Primetime Emmy Award for Outstanding Commercial. Suddenly Old Spice was no longer reserved for the geriatric crowd, but the number one brand of body wash for men.

Old Spice had a specific goal in mind--reach a new audience. Starbucks simply changed something on a whim. Having clear aims is essential to a successful rebranding; customers need to understand why you’re changing something on them. Over time, pages can become outdated; an old webpage or an unkept Instagram feed can yield negative results that rebranding can fix just by providing your consumers with an up-to-date experience. Not only does rebranding allow your brand to level up, but it also allows the consumer to feel as though they are moving forward with you.

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More money, a different audience, an insane desire to keep your brand fresh--whatever your reason for wanting to rebrand, with the proper team and strategy, you will be able to accomplish your goal. If you are struggling with the decision to rebrand yourself or your business, take some time to reflect on the scenarios listed above. Know that you are not alone in this marketing frenzy and we at Enrich My Brand are here to help you sort through the confusion and ultimately help you acquire the brand you deserve!

 

 

 

 

Five Blogs Every Marketer Should be Following

Sure, all marketers are technically competing with one another, but we are also some of each other’s most significant resources. Cutting-edge strategies are all around us, and the only way to stay relevant is to maintain an unending hunger for learning. Below, we have compiled a list of five blogs we believe every marketer in the industry should be following.

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1. HubSpot

HubSpot is best known for its software development and tools that aid in social media marketing, SEO optimization and web analytics, but another great reason to pay attention to it—the blog. Through their content marketing strategy, the site generates original articles, white papers, case studies, webinars and more on a regular basis, which are a fountain of knowledge in the marketing arena. While HubSpot may charge for their services, reading the blog is 100 percent free to all.

2. MarketingProfs

MarketingProfs is a site created by marketers, for marketers. The site does offer a membership option, a network of more than 600,000 members, which provides members with real-time education on best practices, research tactics, expert-led seminars, to name a few. You can become a pro member for $279/year, but you can also enroll as just a basic member at no cost. Being a basic member still allows you access to their marketing forums, email newsletters, a marketing blog, and sponsored seminars.

3. Content Marketing Institute

The Content Marketing Institute describes itself as the leading global content marketing education and training organization—and for a good reason. The site offers every resource under the sun on content marketing: a getting-started guide, e-books, a bi-monthly free magazine, national conventions, webinars, and a comprehensive white paper library, all for the sole purpose of content marketing education. They also offer a variety of statistics on content marketing, several of which we at EMB have cited in previous blog articles. With a new piece published to their blog every weekday, CMI is something that should be on the reading list of every digital marketer out there.

4. PR Daily

Lawrence Ragan Communications, Inc. launched The Ragan Report in 1970 and has since become the leading publisher of corporate communications, public relations and leadership development newsletters. PR Daily is a division of the company that delivers news, advice and opinions on the public relations, marketing, social media and media worlds on a daily basis. The site provides the latest on any breaking news in the various media industries, as well as informative articles that give tips, tricks and advice to marketers.

5. Enrich My Brand

And of course, Enrich My Brand! You can subscribe to news and updates on the landing page of our corporate site or our blog page and enjoy a new article on various marketing topics every Friday. Check out all of our previous blogs here and feel free to explore the site to learn a little more about us!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Future of Digital Marketing: Interactive Content

As we’ve discussed in several of our previous blog posts, creating and promoting original content is the future of marketing. Whether you’re blogging, creating video content or just maintaining your social media platforms, putting out consistent, engaging content is critical. Today, we wanted to discuss an emerging type of marketing that’s beginning to catch the eye of CMOs and consumers alike: interactive content. This can mean anything from a quiz to a live webinar to a calculator—anything that directly involves the consumer interacting with your brand.

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Digital content marketing has only been widespread in the last few years or so, but already people are looking for new ways to innovate, which really puts into perspective how quickly the competition moves within the marketing arena. According to a study by Demand Metrics, interactive content such as apps, quizzes, assessments, and calculators generate conversions moderately or very well 70 percent of the time, compared to only 36 percent for passive material. Furthermore, this study revealed that 58 percent of participants felt that the content didn’t provide enough opportunity for interaction and engagement.

Think about it; it’s fun to feel like a brand is catering specifically to you. Let’s say you’re looking to buy a new car and one site offers you a simple, free quiz on their landing page asking what size you’re looking for, efficiency, price, luxury, primary purpose, etc. and from that quiz, they generate five cars they think might match your needs. Then you visit a competing site, and it offers you no sense of personalization or customer care; which of the companies do you think you’re more likely to return to and remember? Not only does the former user experience increase brand loyalty and awareness, but it also helps you educate the buyer at the onset of their shopping process.

Now, this is all not to say that static content is not valuable. Of course it is, and always will be. However, in the ever-evolving tech world we live in, we have to be constantly ready to find new ways to attract consumers. Take The New York Times, for example, arguably one of the most trusted news outlets in the world, but in 2013, their most popular story was a dialect quiz released in December. The Times is a world-renowned news publication, yet because people had fun taking that quiz, they shared it and it went viral.

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Before diving in headfirst to the interactive marketing space, think about what will be most beneficial to your audience and in turn, generate more conversions. Send out an email campaign that includes a survey and see how many responses you get. Encourage followers to use a creative hashtag when posting about your product or service, and respond to them. Invite your audience to be a part of the conversation by encouraging them to share their comments and thoughts with you. It’s little steps like this that will help give you insight into what your audience wants as you develop your strategy for maximizing the advantages of interactive content.

To learn more about creating and developing a marketing plan for your business or brand, explore our website and services to see how we can help; and please, leave a comment letting us know your thoughts on this topic!

 

 

 

Debunking Three Common Myths About Digital Marketing

Although digital marketing strategies may seem to be all around us in 2018, there is indeed no shortage of myths surrounding this still emerging marketing technique. It is not difficult to fall prey to these misconceptions, particularly if you are a business owner unfamiliar with marketing strategies, so I wanted to take a moment today to examine some of these standard errors and explain why they are not to be trusted.

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1. Digital Marketing is Only Successful in Certain Industries

While there are indeed some industries that traditionally have a stronger presence online, it is absurd to assume that just because your business niche hasn’t been on social media platforms before, you should not even implement a digital marketing strategy. It may seem untraditional for a financial service company or property developer to spend money and resources on digital marketing, but when you look at the statistics, an online presence is something that nearly every consumer has come to expect. According to Forbes, 85 percent of consumers assume businesses have an active social media presence; and on top of that, 82 percent of consumers say they trust a company more if they are involved with social media. It is no longer a question of, “Why have a digital marketing strategy?” but “Why not have a digital marketing strategy?”

2. Creating a Website is All You Need to Do

Another widespread misconception about digital marketing, especially from small business owners, is that all you need to do is create a website and your job is done. This notion could not be further from the truth; launching a website is merely the tip of the iceberg. From there, companies should be turning to their content marketing plans and regularly distribute original content such as blog articles, videos, social media campaigns, etc. The Internet is in a constant stage of development and keeping your website up to date and content relevant will allow you to retain customers as well as attract new ones. Think about it, how would you feel if you checked out a new business’s website and realized they were citing facts and trends from 2005? Your site should be a place where consumers can trust they will always be able to find the latest information.

3. It Doesn’t Matter What You Post as Long as You Are Putting Content Out There

The above statement is the other side of the argument I made above; while just having a website is not enough, you also do not want to go too off the deep end and bog customers down with “fluff” content. If you are regularly putting out timely content, you will not only increase your website traffic but also attract return consumers and improve SEO. If the content is generic or duplicated, search engines will filter that when keywords are searched and decrease your page's visibility. It comes down to quantity vs. quality. You can and should apply this practice to all forms of news distribution, press releases, social media posts, email campaigns, etc. Furthermore, if a consumer grows accustomed to seeing the same old posts recycled from your company day in and day out, they are more likely to unfollow or unsubscribe.

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Of course, there are many more myths out there surrounding the online marketing arena, but these three are an excellent place to start to improve your digital presence. Visit enrichmybrand.com today to learn how we can help you develop and implement a robust digital marketing strategy.

 

 

 

Understanding Content Marketing

By now, you’ve likely heard that content marketing is sweeping the nation as the leading form of advertising for businesses both small and large. But what really is content marketing and what makes it different from traditional marketing methods?

  • 45% of marketers say blogging is their #1 most important content strategy.

  • 81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

  • 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity.

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Thanks to ad blockers, more than 200 million people worldwide aren’t seeing paid advertisements, which is great for consumers, but not so great for marketers who have now lost their leading form of advertising. But luckily, that’s where content marketing comes in. Not only does it give companies a way to get around ad blocking software, but it also engages the consumer. According to a 2016 survey by IBM, more than half of marketers believe custom content both increases brand awareness as well as generates more leads by connecting with consumers on a personal level.

Within the realm of content marketing, there are many ways to reach your target audience, including social media, email campaigns, case studies, infographics, white papers, video blogging, blog articles, etc. And while these types of marketing strategies undoubtedly require putting in more time than a simple, paid advertisement, businesses that use content marketing have reported conversion rates that are nearly six times higher than those who don’t, according to the Content Marketing Institute. Email campaigns are not only inexpensive but a beneficial way for businesses to gain information through opt-ins that are delivered right to the consumer’s inbox.

Blogging gives marketers an opportunity to create SEO as well as put out educational material for their target audience. Social media has become a place for customers to quickly engage with proprietors whether that is through tweets, Instagram posts, or Facebook messaging. No longer is it a question if businesses should employ these tactics, but a necessity to stay relevant.

Additionally, content marketing costs 62% less than outbound marketing and generates more than three times as many leads, according to Demand Metric. Content marketing may demand more time and skill, but it is the more cost-effective and, ultimately, more successful marketing strategy.

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However, all of that said, 65% of B2B marketers report that they struggle to define what content is effective and what isn't, and that’s where we come in. At Enrich My Brand, we have a dedicated team of marketers who have been trained in understanding marketing analytics and identifying what kind of content will be most compelling to your target audience. We specialize in helping small businesses and entrepreneurs grow their online presence at an affordable rate while increasing site traffic and generating more leads for them. To learn more about our suite of services, please visit our site, enrichmybrand.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Value of Blogging

Over the past decade, the popularity of blogging for businesses has grown exponentially, and it has one of the most valuable, not to mention cost-efficient, tools for companies to both engage with the public while also promoting their products and services. However, if you are someone who is still struggling to understand the value blogging can offer, here are three reasons we at Enrich My Brand make it a top priority:

1. It Increases Brand Awareness.

Every time you post a blog to your company website, it creates an indexed page, meaning that it has just built one more way for the site to appear in search engines such as Google, Yahoo!, etc. In fact, according to a 2017 study by Hubspot, companies that blog on a regular basis receive 97 percent more links to their website. Each time a reputable web page shares a link to your blog, the entire company website will see a definite increase in SEO. Additionally, blogging increases your chances to grow your social media presence organically. With each new blog post, you are creating content that can be shared by your followers, henceforth reaching a previously untapped audience.

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2. Blogs were rated as the 5th Most Trusted Source for Accurate Information Online in 2016.

Blogs are often written in the first person and therefore have a personal touch. They help to humanize your company, establish credibility and give you an opportunity to help your audience understand your brand identity. 60 percent of consumers feel more positive about a company after reading original content on its website. Blogging on a regular basis gives your company a voice that people may relate to and the more you post, the more followers you gain, and the more legitimate your company will become. Blogging is a great way to not only portray your expertise in business areas but also to show your audience some of your other interests and show off your company’s personality.

3. Marketers who Have Prioritized Blogging are 13x More Likely to Enjoy Positive ROI.

B2B companies that blog on a regular basis generate an average of 67 percent more leads than businesses without blogs. Not only is this a shocking statistic, but it is also a much more cost-effective way to grow your business compared to traditional advertising methods. Blogs can help you attract customers 24 hours a day, seven days a week; they never stop working, even when you do. Even older blogs can increase website traffic as long as they are timely or feature commonly asked questions, and utilizing tools such as Missinglettr can quickly help you maintain content on a regular basis.

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Aside from the statistics listed above, blogging also tends to inspire people. Blogs encourage you to come up with new ideas and think outside the box to continue generating original content. Moreover, if writing is not your forte? That is where our team at EMB comes in. Visit our services page today to discover how we can help your business capitalize on the benefits of blogging.