content marketing

The DOs and DON'Ts of SEO

If you’re a business owner, specifically a small business owner, SEO is no doubt a priority in your company. In fact, 57 percent of B2B marketers stated that SEO generates more leads than any other marketing initiative.For anyone not familiar, search engine optimization is the process of growing your online visibility through organic search engine results. Aka increasing your digital footprint without having to pay for it. That said, it’s a complex discipline and can be hard to navigate. To help everyone get a little bit better of an understanding, we put together our own list of DOs and DON’Ts when it comes to SEO!

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DO: Generate Engaging Content.

Putting out blogs and videos that resonate with your audience is one of the simplest ways to improve SEO. As more people are drawn to your website, the more naturally it will rise in the search engine rankings. Though it’s worth noting that quality over quantity should always be at the forefront when it comes to content creation. Focus on creating well-researched articles with quotable content to substantiate your reputation, but also increase your chances of your content being referenced on another website, more commonly known as “back-linking.” Search engines will automatically interpret back-links as a vote of confidence, however, be weary of walking the fine line when it comes to links.


DON’T: Become Too Obsessed With Links.

While of course links are important, as we said above, a common mistake is including too many links. Including your source for a statistic or news story is one always good, but having every other line in your article include a link not only makes it hard to follow along, it also makes it look like spam. People on your site want to hear your unique take on a subject, they don’t need every sentence to be one click away from navigating them off your page. Also, make sure when you do include a link, it’s to a reputable source. Nothing will discredit you faster than using a link that leads to an irrelevant page.


DO: Focus on Keywords.

You want to increase your visibility, so find out the keywords people use when searching and implement them into titles and meta descriptions where you can. Google Ads even offers a Keyword Planner to assist you in choosing terms. In the body of text, stay on topic as much as possible so the search engines recognize what you’re talking about, getting off on an unrelated tangent could cause your article to decrease in searchability.

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DON’T: Try to Take Shortcuts.

Don’t fall prey to scams offering for you to buy back-links or participate in reciprocal link networks, not only is it a waste of money, but they can actually harm you. Search engines are smart and are learning to pick up on these loophole tactics and the consequences for trying to cheat the system are reflected in your decreased ranking. SEO takes time and patience, nothing is going to change overnight.


DO: Focus on Local.

If your company’s target audience is local, it only makes sense to keep that in mind when strategizing for SEO. 43 percent of Google search queries are local, as are 25 percent on Yahoo And Bing respectively. Be sure to add yourself to Google My Business, a service dedicated to helping business owners have more control over what is seen when searching for a specific entity. You can also add a location page to your website so search engines can more readily deliver apposite results.


DON’T: Forget About Analytics.

You can read every article in the world about SEO, but at the end of the day if you don’t know how it’s helping or hurting it is just useless. Regular audits through your site, social media accounts, and Google Analytics will help you understand which tactics are working for you and which are a waste of time. Optimization means staying on top of it, not just coming up with a plan and letting it play out regardless of the results.






Five Tips For a Great Content Calendar

A content calendar is non-negotiable for any digital marketing manager. They may be simple in theory, but in practice they can be hard to create, and even harder to stick to. Today, we wanted to take some time to talk about some tips and tricks to ensure your content calendar is helping you manage your both your content and time as efficiently as possible.

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Consolidate Your Content Into One Shared Calendar

A social media manager has one calendar, a copywriter is scheduling blogs on another, marketing managers keep track of events in yet another timeline, and so on. Not only is this messy, but it’s not conducive to effective communication within a team. Instead, try using a spreadsheet or calendar each team member has access to and can update as needed; this way, everyone is aware of what each other is working on without having to explain it. Change can be hard, but encouraging everyone to work on the sole calendar will not only help productivity, but it will also help with organization and teamwork.


Schedule Out Content in Advance

Additionally, using one shared calendar eliminates the risk of disseminating too much content at once and causing it to get lost in the shuffle. If you see that a blog post is going up on a Friday morning, you’d be better off scheduling an IG Live Q&A at a different time, this way, the two pieces aren’t competing for traffic. This also helps with consistency and establishing a routine. People like to know what’s coming, so let them know when they can expect a new post, blog, video, etc. so they’re on the lookout for it.


Establish a Content Marketing Strategy

Contrary to what some may believe, a content calendar is not the same thing as a content marketing strategy. The calendar is a visual representation that merely spells out your approach whereas the strategy itself is pinpointing how and to whom you want to market. Gather your marketing department and have a brainstorm session. Who is your target audience? What kind of content do they want to see? What platforms do they prefer? These are just a few of the questions an effective content marketing strategy will answer. This also helps to align the team and make sure everyone has the same goal and vision to put forward when generating new content. Perception is reality, and it’s essential to ensure your brand isn’t spouting out conflicting messages.

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Keep the Calendar Updated

Too often, marketers build out their calendar and then grow complacent and forget to make sure their practices are still up-to-date and innovative. As we have said so many times, digital marketing is continually evolving, thus so too should your strategy. Live video, blogging, video marketing, social media marketing, these are all factors that digital marketers barely had to think about even five years ago. And we can be sure that at this moment, new tools and technologies we aren’t even aware of yet are being developed, hence the need to stay mindful of capitalizing on new trends and building them into your existing content marketing strategy.


Be Flexible

You can spend hours brainstorming with your team and think you’ve come up with the most successful strategy of all time, but then come to find out it didn’t translate to your audience the way you expected it to. It happens; it’s the reason we see flops like the infamous Pepsi ad debacle. This is where flexibility comes in. Play damage control, talk about what went wrong and then make a new plan. In this same capacity, you should be amenable to adding in content when relevant. Keep an open dialogue and encourage team members to come forward when they have an idea they think will really resonate with the audience.

For help creating a robust content calendar and content marketing strategy, contact us today.





Top Five Blog Posts of 2018

And just like that, 2018 has come and gone! It may have only been EMB’s first year, but it certainly kept us busy. We took on new clients, created websites, forged relationships, posted more social media content than we can count, and of course, established our weekly blog. Today, we wanted to take a moment to reflect back on our five most popular blogs from 2018.

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BRANDING AT ITS FINEST—CULT BRAND: LULULEMON

Early on in the year, we began a series of case studies examining companies or advertisements with so-called “cult followings.” In other words, rands that had customer service or marketing campaigns so exemplary it earned them a fanatical base of loyal customers. Lululemon Athletica established themselves as an icon in the retail industry and earned them scores of lifelong customers, or as some of them call themselves, “Luluheads.” The Canadian luxury retailer has generated nearly $2 billion in revenue and only continues to rise in popularity. I suppose it’s thanks to the Luluheads that this was our most read article of the year!


THE VALUE OF INFLUENCER MARKETING

Influencer marketing, the trend sweeping the nation. As platforms like YouTube and Instagram continue to grow, as do the career opportunities associated with them. In today’s climate, young entrepreneurs are able to make a six-figure salary by building their own brand via a written or video blog that they promote on their various social media accounts. Just in the last few years, Instagram has introduced stories, galleries, IG Live, and most recently, IG TV, making these influencers that much more accessible to followers. Influencer marketing spend on Instagram is forecasted to reach $2.38 billion in 2019, up from an estimated $1.6 billion in 2018. If you’re not already taking advantage of the power social media influencers wield, it’s time to start.


WHAT WE CAN ALL LEARN FROM NIKE

With all of the controversy that can be stirred up just by saying Colin Kaepernick’s name, it’s no surprise this blog makes the list. In early September, Nike rocked the world by premiering a new ad campaign starring Colin Kaepernick. The quarterback gained media attention in 2016 when he elected to remain sitting during the national anthem sung before the NFL game as a form of protest to the racism and oppression across the country. This seemingly minor incident created a movement that still echoes today and made Kaepernick a controversial figure and political activist. Knowing this, Nike made a calculated risk in making him the face of a new ad, and while some responded with criticism, many people applauded the brand for creating a powerful statement. Whether or not you agree with Kaepernick’s beliefs, this advertisement was a significant talking point in 2018, and one that will not soon be forgotten.

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BRANDING AT ITS FINEST—CULT BRAND: YETI COOLERS

Yeti was what inspired us to begin our cult brand case study series, and we’re so glad to see our inaugural post was so popular. Through an incredible branding strategy, Yeti turned their brand into so much more than a line of coolers and drinkware, it became a lifestyle. If you use Yeti products, you’re an outdoorsman. The company was founded in 2006 and is already valued at more than $5 billion; those $400 coolers add up fast I guess! But when you shell out hundreds of dollars for a cooler, you’re not just getting a cooler, you’re getting an experience and an invitation to the Yeti community.


THE VALUE OF BLOGGING

It feels appropriate this makes the list as it supports the reason this list even exists. Companies that blog receive 97 percent more link to their site compared to those who don’t. In 2019, whether you’re a B2B or a B2C business, you simply cannot afford to ignore the blogging trend any longer. Not only is it a way to strengthen your relationship with the customer by building trust, but it’s also much more cost effective than the money put toward paid advertisements. Not to mention, not only do 615 million devices around the world use ad blockers, but 77 percent of Americans will leave sites that use ad block walls. Blogging, on the other hand, has a positive ROI, drives potential customers to your site, and best of all? Blogs don’t stop working, even when you do.


We have so much fun creating these blogs every week and we hope you enjoy them, and maybe learn something new. We can’t wait to see what new trends will emerge in 2019 and you can be sure we’ll be here to tell you about them!






Four Tools Every Content Marketer Should be Using

Content marketing has quickly become one of the most competitive arenas in the digital landscape, meaning it is essential to have a dedicated content marketing strategy in place. It may seem simple to streamline your content for the week, but the truth is it actually takes a lot of time and effort. Below, we’ve outlined some of our favorite tools that help us ensure our marketing strategy is consistent, original and compelling.

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HootSuite

Posting to social media is easy enough, but having to individually log on to each platform--Facebook, LinkedIn, Instagram, Twitter, etc.--to share the same message is not only tedious but also time-consuming. Enter HootSuite. More than 16 million people employ the tool’s ability to either post instantly or schedule messages across more than 35 social networks from one dashboard. Additionally, HootSuite offers analytics reports to help you better understand what campaigns are most successful.

Grammarly

No matter how adept a writer you may be, no one is immune to the occasional grammatical error or misspelled word. Luckily, Grammarly is there to make sure you never look the fool. Not only does the tool catch simple grammar mistakes and spell check the document, but it also takes into account the context and makes suggestions where a better word could be used, lets you know if you’re overusing a word, and even checks squinting modifiers. Plus, you can install a Grammarly extension into your browser of choice so that you don’t even have to leave your window for editing. Grammar errors are a needless mistake that makes you or your business appear less credible, so why leave it up to chance? (Special thanks to Grammarly for editing all of EMB’s blog posts!)

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MailChimp

59 percent of B2B marketers say email is their most effective channel in terms of revenue generation, and MailChimp is an excellent aid in creating and disseminating original marketing campaigns. The tool offers templates for newsletters, ads, emails and more and allows you to automate the messages for different audiences. After a campaign is sent out, you can track open rates and click rates, and Google Analytics works in unison to demonstrate the amount of traffic and revenue generated. Users also have the ability to create different subscriber lists, and MailChimp automatically keeps track of who the most engaged subscribers are and lets you know which emails are bouncing back.


Coolors

Speaking of email campaigns, a bad color palette can completely ruin a message, no matter how strong. 90 percent of information transmitted to the brain is visual, meaning if someone can’t read your type or the colors are too harsh on the eyes, they’ve deleted the email before they even read what it was about. With the use of Coolors, you never have to worry about unsightly color combos again. The site is free to use and instantly generates aesthetically pleasing color palettes with the touch of a button. You can even upload the image to be featured in your email or social post, and Coolors can the exact colors in the picture and design a palette to complement it. Once completed, you can save or export the palette to be used as many times as you need.


Check out one of our older posts here for four more software tools we love!








Am I Budgeting Enough for Marketing in 2019?

We don’t know about y’all, but here at EMB we can’t believe it’s already almost November! Where did 2018 go? As the year comes to an end, many relax, but the wise prepare for the year to come. If you are interested in the continuous upward growth of your brand, then you are most likely planning out your marketing budget for 2019, though if you have not done so yet, no need to fret. This blog post will not only help you begin the brainstorming process, but also force you to answer some challenging self-evaluating questions.

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Where are Other Companies Spending Their Marketing Budget?

There are a few key concerns when gauging where you should allocate more or less money into your marketing budget, the first being what are other companies spending their marketing budgets on? Which form of marketing is the most popular and yields the most significant reaction from my targeted audience? According to Forbes, we should expect to see more money being spent on influencer marketing and content marketing to help continue to build relationships and add value to them in 2019. This assertion correlates well when read in conjunction with articles that provide data displaying that 82 percent of businesses will increase their digital marketing budget by 50 percent.

Simply put, companies are spending more of their marketing budget on digital marketing as opposed to paper and print marketing, and more specifically, budgeting for more visual content with fewer words. The trend is to follow the traits of the audience, 85 percent of whom are watching videos on a daily basis. Specifically, how-to videos have been said to increase conversions on a webpage by as much as 80 percent.


Are My Marketing Efforts Working?

This question is a difficult one to answer if you do not necessarily know how to track your progress. One way to do it would be to look at how many sales you generate in a month compared to the amount you spend monthly on marketing. This equation may be harder to use for a business that has not quite started rolling in dollars, but still very well may be experiencing a return on their investment via the new relationships they are forming and the traffic they are generating. Other things to look out for when determining whether your marketing efforts are actually working are: lead generation, brand awareness, engagement, lead nurturing, sales, customer retention and building an audience through subscriptions. Furthermore, analyzing where your traffic is sourcing from will help you determine where the money you spend is leading people back to you the most; whether it be postcards, e-mails, videos or blog posts. Once you have an idea about the way in which people are finding you, you can then begin to focus more on those avenues in the hopes of continuously increasing traffic.

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Preparing for a new year is a necessary evil, and allows even the best of the best to take a moment to reflect on their highlights and downfalls. Fortunately, this daunting task can be made easy with the help of tools such as this free 2019 Digital Marketing Budget Calculator. With the upcoming year just on the horizon, do not be afraid to adopt the “out with the old, and in with the new” mentality. Staying on trend is the name of the game. Visit our homepage to learn more about how we at EMB can help you strategize your 2019 marketing plan.



Does my Brand Need an Influencer?

To answer the title question, no, your brand does not necessarily “need” an influencer. There are multiple ways in which your brand can gain traction through the use of digital marketing agencies and things alike. However, it would be a disservice to you as a brand owner to neglect to shed light on what GoogleTrends and Forbes have reported as being the “fastest growing sector of digital marketing.” Although this post may not provide an exhaustive list of considerations regarding joining the trend of influencer marketing, it will offer you a better understanding of what an influencer is and how they can help your brand.

What Is an Influencer?

The short and sweet definition of an influencer is: A person who uses social media really well, gets a lot of likes, and influences people like you and me to buy the products or services they are using. Perhaps you already have a social media account on which you follow people who are always on trend, continually trying new things and encouraging you to do the same, or just seem to have a lot of engagement on what they post. If so, you have successfully been exposed to the world of influencer marketing, and it happened without you even realizing. Don’t be alarmed, this is good. It shows that the influencer has done such a phenomenal job of sharing their testimony of products, and building a relationship with you through their transparency that you actually have gained a sense of trust for an individual you may have never even met! See the beauty yet?

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How Can My Brand Benefit from Having an Influencer?

To determine if an influencer can be beneficial to your brand, we must first determine what exactly they do. The short and easy definition we provided you with earlier in the post has probably incorrectly caused you to assume that influencers are merely people posting pictures on social media. This thought couldn’t be further from the truth. Influencers are essentially the equivalent of a recommendation from your best friend! Now, just imagine that this recommendation is being made to 5,000+ best friends, and further, the suggestion is your brand or business! (If your best friend has lousy recommendations, then this isn’t a helpful analogy).

As a brand, one of your main goals is not only to reach the masses, but to create an entity to which people relate and with which they feel comfortable spending their hard earned money. As with the vast majority of marketing options, influencers come with a price tag, so before you make the investment, let’s take a look at the ways influencers can be beneficial. For starters, influencers are less annoying, and as a result, do not fall subject to the powerful pop-up blocker (can you believe 47 percent of online consumers use pop-up blockers?). This means, more people get to see what you have to offer, and most importantly, they are actually enjoying it. When information is presented in a more authentic way, as with showing someone’s favorite Instagrammer indulging in your product, people tend to have a better reaction, which leads to better conversion rates going forward.

Not only are the influencers helpful in presenting your product or service most organically, but they also put you in a better position to gain a cult of supporters. This holds true when statistics reveal customers acquired via word-of-mouth have a 37 percent higher retention rate. Another great way that an influencer can benefit your brand is by possibly saving you a few coins on the front end and yielding almost twice the reward of what your paid advertisements have provided you. Ultimately, influencers can work to bring your brand increased website traffic, create a sense of authenticity, and keep your brand at the forefront of the minds of your consumers without being a pest, and all for a fraction of the cost of paid advertisements.

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As with the many decisions you must make as a brand owner, the decision to hire an influencer isn’t one you want to make before you do your research on them and your desired target audience. Finding an influencer will require trial and error just like your previous marketing efforts, and will bring a new character to your brand’s story. The potential rewards that come from hiring an influencer are evident, but always remember that you are the captain of your ship and what works for one company may not be what works for you.

At Enrich My Brand, we are dedicated to helping brands like you discover what their next marketing move should be. If you would like to learn more about implementing an influencer marketing campaign for your brand, we highly recommend using our friends and partners at Ifluenz. Ask us how we can help you set up and manage an influencer marketing campaign of your own.











How to Know When It's Time to Hire a Copywriter

Copywriting is defined as, “the process of writing advertising promotional materials.” As the creator of a brand, you presumably know the ins and outs of your brand, and also probably believe that you have been doing a decent job of creating your own copy thus far. The good news is you may be right, but what if you were informed of how much a copywriter could benefit and improve the overall quality of your brand’s presence to the masses?

"Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them." – Victor Schwab, Author of How to Write a Good Advertisement

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Writing Can be Time Consuming.

According to Hubspot, it takes marketers about one to two hours to write a 500+ word blog post; this length of time also increases by a couple of hours when tasked with writing longer content. This time spent can include everything from doing the research necessary to inform your readers with accurate information to merely outlining the flow of the material. If you often find yourself pressed for time, or just not willing or not able to dedicate those hours needed to produce quality content, this may be a sign to begin your search for the perfect copywriter.

Copywriters Can Guarantee A Better Quality of Work.

How do you feel after reading an article containing at least one or two typos or grammatical errors? Do you immediately begin to criticize the author and find yourself doubting their credibility? Do you feel your time has been wasted when the article you are reading is for a company attempting to sell you a product or service? Chances are you are a harsher critic when you are deciding where to spend your money as opposed to reading a personal blog. The unfortunate reality is that typos and grammatical errors can equal a 50 percent loss in potential sales. Hiring a copywriter who specializes in catching these types of errors and ensuring that you consistently put out quality work will not only naturally increase your sales, but will attract an audience who can begin to trust that you are the person they want to continue to support! Remember, the reality is, your brand is a delicate entity that at times requires a trained eye to keep your vision alive.

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Investing in Your Brand Pays Off in the Long Run.   

When you hire a copywriter for your brand, you are essentially making yet another investment in the life of your brand. Many people shy away from the idea of hiring a “professional writer,” because they feel as though “anybody,” can do it; however, it’s just not that simple. Although it may hold some truth, the benefits of hiring someone trained explicitly in engaging with your potential clients can yield far better results. Professionals with degrees in journalism or public relations who have experience copywriting know to look for things the average business mind may not.

Knowledge of AP Style, editing tricks, meticulous eyes trained to catch typos—these are just a few of the things a professional copywriter can bring to the table. Upon hiring a copywriter, you will be able to consistently produce educational and entertaining content, establish and maintain a relationship with your target audience, as well as increase the overall traffic to your site. Among these and many other benefits of hiring a copywriter lies the ultimate advantage: making your brand stand out amongst the crowd!

At Enrich My Brand, we pride ourselves on being a team made up of proficient, trained copywriters, because it’s what we do. At the end of the day, if you’re unhappy with the content your brand is generating, it’s time to consider bringing someone on to take it over. Let us at EMB make sure you’ve dotted your i’s and crossed your t’s so that you can get back to doing what you do best—running your company.

 

 

 

Four Books Every Marketer Should be Reading

While reading non-fiction books may not be at the top of the list for millennials these days, the fact is it’s still a critical habit for successful business people. When Warren Buffet was asked about the key to success, he said he read between 600 and 1,000 pages per day when starting his career and even now still devotes 80 percent of his day to reading. Now, we’re not suggesting you start off at quite that level, but we did compile a small list of books that are vast resources for anyone in marketing.

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The Lead Machine: The Small Business Guide to Digital Marketing

By Rich Brooks

Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online.

With The Lead Machine, Rich Brooks has written an all-encompassing guide for beginners and small businesses in digital marketing. He covers everything from how to increase SEO to building a social media audience to understanding analytics. Succinct chapters make the book a quick read and give just enough information on each subject without bogging the reader down with business jargon and minute details.

The Best Damn Web Marketing Checklist, Period! 2.0

By Stoney deGeyter

This is your one-stop shop for everything you need to know, plus some stuff you didn’t think you needed, on website optimization and marketing. The updated 2017 guide includes a total of 39 checklists and more than 675 web marketing action points that deliver online success. This book is especially ideal for people who often work solo or remote as the checklists ensure you aren’t missing a single step. Of course, you’ll inevitably end up falling into your own personal checklist for your brand, but this is undoubtedly a great jumping-off point.  

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

The international best-seller released its most recent edition in 2017 and has already sold more than 350,000 copies printed in 29 different languages. It is an excellent source for entrepreneurs, business owners, students and PR professionals alike as it offers all of the most up to date information and resources on PR and digital marketing today. Inside, readers will find case studies, actionable strategies on newer platforms like Snapchat and Instagram and other tips that should be implemented not only in media companies, but any successful company in 2018.

Content Strategy for the Web, 2nd Edition

By Kristina Halvorson and Melissa Rach

When it comes to original content, less is always more if you’re putting whatever up just for the sake of having a post. It’s much more important to promote unique, high-quality content, even if that means you’re not posting as often. In Content Strategy for the Web, the authors dive into how to make smarter decisions, how to gauge what is quality content, understanding what makes a content strategy effective, and more. It is a must-have in the arsenal for anyone beginning in the field of content marketing.

 

 

 

 

 

Branding At Its Finest—Cult Brand: Buzzfeed Tasty

Unless you’ve been living under a rock for the last few years or are the last person on earth who doesn’t use Facebook, you’ve undoubtedly come across a Buzzfeed Tasty recipe video. You know the ones--bright, short videos giving you a birds-eye view of a cooktop or mixing bowl and showing a breakdown of a recipe. Continuing with our cult brand case studies, today we wanted to take a look at how Tasty has created a recipe for a fantastic content marketing strategy.

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Tasty may only be about three years old, but already their YouTube channel has more than eight million subscribers and a total of more than one and a half billion views. Yes, billion. The Tasty empire does fall under the Buzzfeed umbrella, which was obviously helpful in becoming the digital powerhouse it is today with their 163 million monthly readers, but Tasty also found a niche and jumped on it: food porn. Since its inception, Tasty has also expanded from mere videos to an app, customizable cookbooks and even their very own line of cooktops. And, as of March 2018, they are partnering with Walmart to sell a Tasty-branded line of cookware.

While instructional recipe videos have been around for a while now, Tasty also captured their target audience, Millennials and Gen Z, by coming up with recipes that might appeal to a younger palate. On their site, you can, of course, find simple seafood or steak recipes, but you can also find anything from Rainbow Hummus to Rosé Gummy Bears to Inside-Out Fried Chicken Tacos. Younger generations are all about being unique, so why not cook unique? Tasty also knows the attention span gets shorter and shorter with each new generation, so the videos average between 60 and 90 seconds.

Additionally, the production quality of the short videos is incredible. Bright colors on a clean cutting board or table top with the names of the ingredients popping up in the corner as the anonymous hands cook, chop or sauté away, all to the tune of upbeat house music. A link to the written recipe is also included with each video so the viewer can read the details for themselves. There’s just something addictive about watching someone cook or bake something in less than two minutes, but unfortunately, sometimes the finished product doesn’t always come out perfect the first time. From time to time, the brand will also share videos of just how many attempts it takes to get that final, perfect take.

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The videos are tailor-made for social media viewing and have become ubiquitous on the social media feeds of every millennial; and, thanks to Facebook’s autoplay, you don’t even have actually to click on the video to watch it--it just starts playing if you stop scrolling. With the addition of Tasty, it’s no surprise that Buzzfeed reaches three out of every five U.S. millennials per month.

At EMB, we are in constant awe of marketing giants like this. Check out our site to learn more about our services and take a look at some of the other cult brands we’ve highlighted.

 

 

 

 

Five Blogs Every Marketer Should be Following

Sure, all marketers are technically competing with one another, but we are also some of each other’s most significant resources. Cutting-edge strategies are all around us, and the only way to stay relevant is to maintain an unending hunger for learning. Below, we have compiled a list of five blogs we believe every marketer in the industry should be following.

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1. HubSpot

HubSpot is best known for its software development and tools that aid in social media marketing, SEO optimization and web analytics, but another great reason to pay attention to it—the blog. Through their content marketing strategy, the site generates original articles, white papers, case studies, webinars and more on a regular basis, which are a fountain of knowledge in the marketing arena. While HubSpot may charge for their services, reading the blog is 100 percent free to all.

2. MarketingProfs

MarketingProfs is a site created by marketers, for marketers. The site does offer a membership option, a network of more than 600,000 members, which provides members with real-time education on best practices, research tactics, expert-led seminars, to name a few. You can become a pro member for $279/year, but you can also enroll as just a basic member at no cost. Being a basic member still allows you access to their marketing forums, email newsletters, a marketing blog, and sponsored seminars.

3. Content Marketing Institute

The Content Marketing Institute describes itself as the leading global content marketing education and training organization—and for a good reason. The site offers every resource under the sun on content marketing: a getting-started guide, e-books, a bi-monthly free magazine, national conventions, webinars, and a comprehensive white paper library, all for the sole purpose of content marketing education. They also offer a variety of statistics on content marketing, several of which we at EMB have cited in previous blog articles. With a new piece published to their blog every weekday, CMI is something that should be on the reading list of every digital marketer out there.

4. PR Daily

Lawrence Ragan Communications, Inc. launched The Ragan Report in 1970 and has since become the leading publisher of corporate communications, public relations and leadership development newsletters. PR Daily is a division of the company that delivers news, advice and opinions on the public relations, marketing, social media and media worlds on a daily basis. The site provides the latest on any breaking news in the various media industries, as well as informative articles that give tips, tricks and advice to marketers.

5. Enrich My Brand

And of course, Enrich My Brand! You can subscribe to news and updates on the landing page of our corporate site or our blog page and enjoy a new article on various marketing topics every Friday. Check out all of our previous blogs here and feel free to explore the site to learn a little more about us!