enrich my brand

Immigrant Hustle: 100 Success Stories from American Entrepreneurs Born Offshore — Kenneth Fomunung

This article originally appeared on Medium and was written by Amine Rahal.

What’s your name, company name, and title?

Kenneth Fomunung, Founder and CEO, Enrich My Brand.

Which country did you emigrate from?

Cameroon

What was the most difficult thing you faced when you arrived?

Well, I had culture shock coming from a small, third world country to the vast United States with its variety of at once integrated and segregated cultures. I had to adjust in many ways, none more initially challenging than being understood by my new peers in school due to a then heavy accent.

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Why did you choose to become an entrepreneur? (c.f. What triggered you?).

Two words: my parents. Both my parents but particularly my mother, have always had a knack for entrepreneurship — growing up, I would witness her pursue one venture after another even while maintaining gainful employment. I suppose you could say I inherited that same zeal for business. However, beyond that parental influence, I have come to believe in the pursuit of happiness as only time and financial freedom can deliver us, hence my decision to become a successful entrepreneur in my own right. Most importantly, I want to make more than just a living, I want to make a difference, and being an entrepreneur is one great way to accomplish that longstanding personal goal.

What was the most difficult thing you faced when you first started your business?

Where do I begin — uncertainty, fear, and insecurity, to name a few? I had no clients, no significant savings, no loan, no line of credit, and no investors. I would say that the most difficult thing I faced was the prospect of succumbing to my fears and giving up before I even started in earnest. I took a leap of faith and quit my job to start my business. My business plan would come the following day.

Why do you think you have been successful?

Beyond my faith, I would attribute my success to a high emotional quotient or intelligence and willingness to be a student of life so to speak. I am constantly learning to hone my craft, to polish my skills, and to grow personally and professionally. Oftentimes, people focus on Intelligence Quotient (IQ) and think that the smartest people undoubtedly succeed in business. But, as for me, it’s been my ability to network and build mutually beneficial relationships that have allowed me to get off to a fast start in business. I’ve been able to connect with people almost effortlessly and show them that I am genuine, will go to bat for them, will remain loyal during times of adversity, and go above and beyond to meet their needs. I believe it is for this reason my former employer agreed to become my first client.

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What advice do you have for newly arrived immigrants that want to pursue the path of entrepreneurship?

Identify your passion because your purpose in life is often found where your passion lies. Moreover, if you are passion-driven in business, you’ll love what you do, and you’ll be good at it too. I believe that in the United States — the veritable land of opportunity — if you do what you do well enough for long enough, you will be rewarded handsomely in due time, all things being equal.

Branding at Its Finest—Cult Brand: YETI Coolers

Cult Brand: A product or service that has an energetic and loyal customer base. A cult brand, unlike others, has customers who can be described as near-fanatical, true believers in the brand and may feel a sense of ownership or vested interest in the brand's popularity and success.

A recent study by American Express found that millennials, more so than any other age group, are the most brand loyal with 62 percent of millennials saying they tend to only ever buy one preferred brand compared to just 54 percent of the overall population. Given this statistic, a whole new challenge is presented to businesses in trying to personalize their identity to create that desired “cult following.”

For example, YETI, the high-end cooler company out of Austin, has grown at a staggering pace since its inception in 2006. Over the last three years, the company has grown more than 700 percent and generated nearly $500 million in sales with more than 6,000 retailers selling their products across the country. But what is it that made this company a gold mine? People have been selling coolers for decades, so what makes people willing to pay upwards of $250 for a cooler? Sure, Yeti coolers boast better construction and are durable enough to be tossed around a fishing boat, but Yeti isn’t just selling you a product, they’re selling you a lifestyle.

Built for the Wild.

Ryan and Roy Seiders, brothers and founders of the multi-million dollar business, were able to do what so many companies try and fail to do: find a niche market, people like them—outdoorsmen. Yetis are built to be able to support the weight of a grown man and be used as a casting platform on fishing boats. The Seiders themselves are fishermen and it was their frustration with the lack of sturdy coolers available that inspired them to design their own. Their mission was simple: build the cooler you’d use everyday if it existed.

Wildly Stronger, Keep Ice Longer.

Aside from hard-side coolers, the brand also sells tumblers, lowball ramblers, colster can insulators, soft-side coolers, bottle openers, wine tumblers and now, even apparel—just to highlight a few. The brand has now become synonymous with outdoor luxury, and garnered customers so loyal that the company is even able to sell a $1,300 cooler—the Tundra 350, with enough space to carry a whopping 82.4 gallons. That said, not all of their products are so outrageously priced; their basic tumblers and drink ware retail between $20-30.

The brothers know they have to continue to grow their product line in order to stay relevant, starting by expanding their design team at their HQ in Austin and researching delving into the international market. But overall, the company knows it needs to stick to its core values, making the best product on the market and, of course, keeping your beer cold.

It is sticking to this mission that will keep this company at the top of its game in a market that is already facing countless copycat products. Customers admire the way Yeti has stayed true to its goal, creating the best product available; it’s what they have promised for years and continue to prove with each new line. But without this brand identity, Yeti would be just another flash-in-the-pan hype product, and that’s what makes having a strong brand identity so critical to both financial success and customer loyalty. That’s something we at EMB truly admire and strive to help our clients achieve every day.

 

 

 

 

 

 

 

 

 

 

 

Rise and Grind: Building a Digital Marketing Agency from Scratch

Rise and Grind: Building a Digital Marketing Agency from Scratch

So how do you build a digital agency from scratch? Find out what it takes in our new blog article! 

Musings of a Wordsmith: The Power of Words

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“Sticks and stones may break my bones but words will never hurt me.” Of all the quotes I’ve ever read, that has to be the most shortsighted. It is apparent that whoever uttered those words must never have heard the worst words. Consider this contrasting quote, “A tongue has no bones but can break a heart.” The latter quote paints a poignant picture about the true power of words. 

Truth is, words are immensely potent in their ability to impact our lives and the lives of those around us. Children, especially, take the words we speak to the heart and, oftentimes, the nature of the words we choose to use toward or around them shapes their perceptions of self and the world around them, respectively. This is why positive reinforcement will always yield more desired results than negative reinforcement, regardless of the endeavor in question. 

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The words we use to tell our story can make or break that story and, more importantly, how people respond to that story. When we speak or write about ourselves, do we come across as cocky or confident, self-assured or egotistical, intelligent or condescending, straightforward or obnoxious? The answers depend on our word choice. The difference in others’ perception of us lies in our ability to effectively communicate who we are using the right words. It goes without saying that while using the right words are important, for us to be genuine or authentic, our actions must then align with our words. 

The importance of correct word choice transcends the quality of our interpersonal relationships. They extend to the realm of business—how our brand is perceived and received by our customers or target audience. A former mentor of mine often said to me, “Human beings are emotional creatures, so buying is an emotional decision.” Well, if buying is an emotional decision, then naturally, selling ought to have an emotional strategy. 

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In my view, the best marketers in the world understand this phenomenon, which is why there’s much ado about keywords when it comes to SEO and word triggers in ad campaigns. Content marketers must realize that, for the most part, customers choose brands because of how that brand makes them feel and not what the brand sells. Therefore, the most effective ads use emotive words that make the brand come across as authentic and invoke real, relatable emotions in the viewer. 

It is my long history as a wordsmith and deep understanding of the power of words and their importance in storytelling that I chose to make compelling brand storytelling the core mission of Enrich My Brand. Many creative agencies—some vastly bigger than ours—offer a range of industry-standard services when it comes to brand management, especially electing to focus on elegant design. While the aesthetics of your business are important in illustrating how professional your brand looks, the words that tell your story are arguably even more important because they communicate how your brand feels and what values it inspires in others. You could call it your brand personality.

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If seeing is believing, then hearing is confirming. I firmly believe that if we can become intimately familiar with our clients’ mission and target audience, if we can truly understand what motivates or influences their customers, then and only then can we tell the most compelling stories that will appeal to them by using the correct words that speak to their desires.

In closing, I humbly invite you to examine your marketing communications and evaluate how compelling your stories read to your target audience. Is your brand conveying its most authentic identity? Do your marketing campaigns make you come across as a solutions provider who wants to build a relationship with your customers so as to meet their needs? Or do you come across as just a basic seller of products or services for profit? Do your press releases communicate major news in a manner worth your shareholders or other stakeholders getting excited about? Do your blog articles position you as a subject matter expert in your industry? Do your email newsletters tell a story that is part of a bigger narrative of consistent progress? 

Friend, if you’re even so much as remotely uncertain about your answers to these questions, then please contact us ASAP and let us help you put your best foot forward. It would behoove you to have your story told by passion-driven wordsmiths who understand storytelling, and whose every word is carefully crafted with your brand and your target audience in mind. 

Yours truly,

Kenny, Chief Wordsmith

Four Great and Easy-to-use Software Tools for Content Marketers

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While tools do not the creator make, they almost certainly come in handy for any digital marketer. Thankfully, in the Information Age, we currently enjoy, there is a wealth of resources available to any upstart content creator to optimize their brand as well as their clients’. Below are some of our personal favorites.

1. Unsplash

Website: www.unsplash.com

Why we love it:

Gone are the days where you needed to pay monthly for hi-res stock photos. With Unsplash, you have free access to some of the most unique and visually stunning hi-res photography you’ll see anywhere on the web. Simply visit their website, type what sort of image you’re looking for in the search bar, scroll through and download the perfect image for your blog article or social media visual post. We recommend creating an account for your marketing agency so you can create collections your social media managers have access to or can contribute their favorite images to for immediate or future use. Also, sharing is caring, so while it’s not mandatory, it’s always nice to share the image you downloaded on twitter to shoutout its generous photographer. It’s simple and automatic making it easy to tweet, and the mentioned photographer will surely appreciate the gesture.

2. Canva

Website: www.canva.com

Why we love it:

Canva is any social media manager’s best friend when it comes to creating visually stunning content. With amazing free and paid templates already formatted for the various social media networks out there, you no longer need Photoshop to generate quality visual posts for your or your clients’ social media pages. Just choose the network for wish you want a design and get to editing. It is intuitive and easy to use even for beginners. Though Canva has its own library of quality images you can use to create content, we love combining the quality images we get from Unsplash with Canva’s templates. It’s quite the match made in visual heaven.

3. Powtoons

Website: www.powtoons.com

Why we love it:

We’ve all seen and enjoyed animated videos, from storyboards to whiteboard explainer videos. Well, if you’ve ever thought you needed superpowers to be able to create those for yourself or your clients, you were mistaken, thankfully we might add. Thanks to Powtoons, content marketers the world over can now create a range of animated video content to accomplish so many business objectives. From explainer videos to training seminars to videos that introduce new employees, Powtoons empowers you to be your own expert animator. Sure, there is a bit of a learning curve but learning something so fun is actually a treat. So, check out their website and watch their how-to video, choose a plan, and get to creating. Once you sign up for a Pro account, you’ll even be invited to join their exclusive Facebook group where you’ll get technical support, l feedback on your animated videos before you distribute them, and learn best practices.

4. Missinglettr

Website: www.missinglettr.com

Why we love it:

Every (good) social media manager or marketer understand the mission-critical role blogging plays in engaging your audience and increasing your brand awareness. And, if you’re like us, not only do you blog for your brand but for your clients’ too. A good social media manager understands that each blog article is a source of other kinds of social media content, e.g. Facebook, IG, and Twitter posts. Missinglettr enables you to seamlessly break down the rich content in your blog articles and turn them into engaging posts across your social media accounts. The added benefit is that all these subsequent posts also serve to bring audiences from your various social media back to your blog page and, therefore, your website. This is actually a great resource for your clients for whom you manage their social media ecosystem because it increases their web traffic. Give them a try today.

Well, we hope you fellow content marketers have enjoyed this little nugget and will put the information to use for your own success. For more such gems, be sure to subscribe to our blog by entering your information below.

P.S. Always remember, these are just tools; it still takes a creative mind to make them worth the while.

Humbly yours,

The EMB team

Be Your Own Boss: The Reality

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“Be your own boss.” Ah, that phrase is too often casually thrown around. To many people, that sure sounds like living the dream; having a whole lot of fun doing what you love without having to answer to anyone else is surely a goal we should all be striving to achieve, right? Wrong. Not if we’re not wired for the daily grind that ensues or we don't possess the necessary work ethic to survive the invariable challenges, especially in the startup phase of our business. The reality for most self-employed people who consider themselves their own boss is far from the utopian perception those four words appear to convey. As of matter of fact, most people who go that route end up failing and inevitably settle for finding a new boss.

Starting a company of your own is arguably one of the most difficult things you can do. It is daunting and once you do become your own so-called boss, the actual experience can be maddening. The reality is, the moment you choose to forfeit employment for entrepreneurship, you immediately go from comfort to discomfort, security to insecurity, and certainty to uncertainty. Your pay is no longer guaranteed as you are neither salaried nor hourly, paid bi-monthly or monthly. On the contrary, you work round the clock, are always open for business, and always stressed about your business. Even if you have seed funding or a business loan to start, you are still likely to face myriad challenges along the journey. Moreover, the risks are magnified when they are all yours to bear, and the sleepless nights begin since profits and losses are yours and only yours to contend with. 

In this work environment, you can no longer afford to go through the motions, to stretch every minute of that 30-minute or hour-long lunch break, to watch the clock tick until 5 pm so you can go home. No, as your own boss, you are always in motion, you don’t know what a lunch break is, your time literally becomes your money, and you never truly get to go home. Regardless of the nature of your business, it goes without saying that you will need to acquire (paying) customers or clients to stay afloat, generate revenues, capture your ROI per the timeline set in your business plan, and enter a profitable phase, let alone growth phase. Just how much work do you think that takes for one man or woman? Eight hours a day? Please...

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Let’s be clear, the merits of being your own boss are well documented and its reward is a fulfilling lifestyle worth pursuing. However, if you attempt to become an entrepreneur while holding on to an employee mindset, you will fail, almost immediately. With such an ordinary work ethic, you are unlikely to attain the independence or the time and financial freedom often associated with being your own boss. One of the most popular definitions of entrepreneurship I hear thrown around today is, “Entrepreneurship is doing what others are unwilling to do for a while so that you can afford to live how others can’t for the rest of your life.” 

Well, there’s no time like the present; if you do aspire to be able to live how others can’t tomorrow, you’d better be able to work like others don’t today, and every day until that tomorrow dawns. And even when that day comes when you can finally afford to live and work freely and independently of any boss because your business is growing and thriving and you’ve achieved your financial goals, the grind doesn’t stop because the uncertainties in the marketplace persist as does your competition. As a matter of fact, it is then you will need even more mettle and a near-obsessive work ethic because the only thing harder than becoming successful is staying successful. Godspeed. 

Yours truly,

Kenny, Chief Wordsmith

Why You Don’t Need a New Year’s Resolution

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New Year’s resolutions are fascinating to me because of how revolving they are. Predictably, at the end of each passing year and beginning of each new year, people seem to be at their most aspirational. We love to declare our resolutions to the world. In some families such as mine growing up, it is customary to all gather in a room and each person goes around asking each member to stand and declare their resolutions for the new year.

When I think back to the many resolutions I’ve made in my lifetime, I can’t help but wonder just how many I actually managed to realize. Too often, we don’t meet our resolution, whether it’s to lose weight (a typical example), pick up a new hobby, learn a new skill, kick an old habit, or find the love of our lives. The reason for this is resolutions have become trendy versus practical. It’s almost as if we are expected to say aloud we plan to accomplish something of great magnitude in the course of just one year. Unlike smart goals, which are specific, measurable, attainable, realistic, and timely, resolutions are grandiose and ambiguous. Oftentimes, we don’t even write them down so by the time we are halfway through the year, we find ourselves just six months away from yet another resolution.

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Having been a hamster in the New Years Resolution wheel myself, I think I’ve finally seen the light. I know now that one does not need a new resolution each year, in spite of the popular saying, “What a difference a year makes.” Truth is, a resolution requires resolve, and typically, significant change isn’t achieved overnight or in a year’s time. Rather, great achievements are often the result of a culmination of measured character building exercises, personal and professional development, positive attitude reinforcement, and incremental progress toward the desired goal. All of these things are more likely to be achieved over the course of a number of years versus just one, with consistency being the common denominator.

I believe that if each new year, we would simply reinforce our commitment to those longterm goals that are in alignment with our core values, then we would stand to gain more than one resolution could grant us. We would be more successful in putting our actions where our words are. With this growth mindset, we wouldn’t feel the subconscious pressure to reinvent the wheel at the turn of each new year. We wouldn’t need to, like countless others, declare the cliché, “New Year, New Me!”

If history serves us correctly, a more probable outcome for each of us by the time December 31st, 2018 rolls around 12 months from today is that we would, in fact, be the same people we are today. However, with renewed attitudes, constant learning, consistent growth, and by practicing smart goal setting and executing instead of stating lofty resolutions, we may find that we would’ve achieved a number of things we can be proud of.

P.S. Consider an evolution over a resolution.

Happy New Year!

Kenny, Chief Wordsmith

Homecoming: O, Cameroon 🇨🇲 

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You know, in the course of life it’s not often one gets to call two places home. It’s less common for these two places to be separate countries, let alone to have drastically different cultures and contrasting ranks on the development scale. And yet, that is precisely my experience having lived half my life in Cameroon and half in the United States. About 15 years ago, my family had the good fortune to leave Cameroon, a third-world country then and now, to immigrate America, the land of opportunity. My father, having studied in the U.S. three decades prior, had the foresight to bring his wife and their five children to the U.S. so that each of us, but especially my siblings and I, could lead a better life for our ourselves. 

So, in 2003 I moved to the U.S. at the age of 15 and hadn’t looked back since, until now. After well over a decade, this holiday season, I had the opportunity to finally return to the country where I was born and raised. My experience, as you might imagine, was a mixed bag of anxiety and excitement, pride and disappointment. Not to mention the relative culture shock born of what felt like a lifetime away from my first home and, having become as some would say, Americanized. My first head-scratching moment would arrive not long after I landed at Douala International Airport in the largest city in Cameroon, the capital of Cameroon's Littoral Region and the nation's economic capital. As I traversed a confusing road network including a still-under-construction bridge heading for my uncle's and aunt’s home where I’d spent my final year in Cameroon prior to emigrating, I noticed that the road infrastructure seemed to have improved. However, that hope would dwindle the moment we turned from the main street (ancien route) into the neighborhood. 

The street leading to my uncle's and aunt’s home was a microcosm of the lack of progress the country of my birth had made in well over a decade—it was exactly as I had left it, beleaguered by countless potholes as wide as the SUV we drove, with some containing apparently permanent still water, a breeding ground for mosquitoes. The short ride through that neighborhood street was so bumpy it felt like we were experiencing pretty bad turbulence. Eventually, the mini roller coaster ride would end and we ’d arrive at the gates of my second home in Cameroon during my teenage years. 

As the days would go by, I would come to learn from taxi drivers and motorcycle riders just how dire the circumstances remained for the vast majority of Cameroonians. They lamented the fact that they routinely paid taxes and tolls and yet, the roads remained in horrendous conditions. Even the new bridge that led from the neighborhood where my uncle and aunt lived to other neighborhoods across town was incomplete and taking forever. I witnessed the consequences of this unfortunate reality as I spent two hours in the passenger seat of a childhood friend’s vehicle just to travel a little over two miles. This, I would learn, was a daily reality for commuters along the bridge with some logging three hours or more in their daily commutes during peak hours. 

Moreover, I witnessed shocking alternatives the motorcycle riders would take to combat the traffic. On multiple occasions, the rider and his passengers (sometimes, up to three adults) would literally get off the bike, carry it over the divider to the other side of the bridge, mount the bike once more, and proceed to head to the town against oncoming traffic. That literally made my eyes bulge and nearly made my jaw drop. As the days wore on, I would increasingly become a daredevil, choosing to ride a motorcycle across the bridge in spite of umpteen forewarnings by my family about their dangerous driving. They wore no helmets and weaved between cars and trucks with reckless abandon, sometimes coming to within inches of thrusting your shoulder into the side mirror of an adjacent vehicle. Thankfully, four successive nights taking motorcycles to and from the town later, I managed to remain intact from limb to limb. 

Interestingly enough, the road networks and frequent abysmal traffic are but one area where the infrastructure had remained unchanged 15 years later. Another area of grave frustration for the people of Cameroon lies in economic opportunity, or rather, lack thereof. Gainful employment remains scarce; some of the taxi drivers and motorcycle riders I met admitted to being educated or possessing one or two technical skills. Nevertheless, the system remained far from a meritocracy when it came to finding a decent-paying job or gaining access to a higher education to procure a well-paying job. These are realities I recall hearing about 15 years ago while I was still a teenager with little regard for or knowledge about the political climate or disheartening corruption endemic in Cameroon. 

Not to sound as if my homecoming trip was nothing but a dismaying experience, I must admit that, in spite of all of these grave conditions, Cameroon remains a country with tremendous potential and an intriguing culture. Most of the people with whom I interacted were welcoming and friendly, glad to help me and/or my taxi driver by giving us directions to the next nightclub or lounge I sought to explore. The country, being heavily agricultural, has plenty of food so, at the least, famine is not something Cameroonians have to or will ever have to contend with. Not to mention Cameroonians have arguably the best, most delicious foods in sub-Saharan, if not all of, Africa. I truly relished in the nostalgic moments—the hustle and bustle of the marketplace, the ability to negotiate the prices of just about any good you wished to purchase or service you wished to use including your taxi fare. I also relished the opportunity to carry out full-blown conversations in French, my second language growing up, and came away satisfied with the feedback the francophones gave me regarding my fluency speaking the language even after 14 years with little practice.

Moreover, as a relatively young socialite who thoroughly enjoys the nightlife, I was particularly impressed with Douala in that area. The truth is, I left Cameroon too young to have experienced this scene and my understanding is that it is exponentially better today than it ever was. Some of the lounges and (snack) bars I frequented were reminiscent of the likes of modern U.S. cities featuring bottle service, beautiful, elegant women, spacious dance floors, and music that compelled every inch of your body to move passionately. Maybe that last part is just me and my penchant for a good dance but you get the point—Cameroonians have and will always love what we call l’ambiance

I would like to offer the caveat that all of the above represent solely my observations derived from a relatively small sample size of about two weeks, so perhaps they would have been different or more encouraging had I visited other parts of the country. That said, most of my observations turned out to be reinforcements of those shared with me by my peers and others in my family and networks who have visited Cameroon multiple times since leaving themselves as well as multiple cities besides Douala. Furthermore, if these observations about Cameroon’s largest city and economic capital are accurate, then it doesn’t bode well for how the rest of the country has fared over the past 15 years.

In conclusion, I found that, for all the thrills Cameroon might offer a passing voyager or tourist, the Central African nation remains a third-world country stuck in the mud one might see on its broken roads in the rainy season, beleaguered primarily by a government that has done its people little to no favors when it comes to ascending the ranks of developing nations on this planet. The notion that Cameroon aspires to “emerge” in 2035 just speaks volumes to a general lack of ambition and complacency among its leadership because honestly, by 2017, the country of my birth should at least be emerging.

P.S. See the gallery below for more of my experience and adventures as told through pictures.

Yours truly,

Kenny, Chief Wordsmith

Introducing Our Assistant Brand Manager

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If you’d asked me six years ago, as a bright-eyed soon-to-be college freshman, where I expected to be by 2017, I might have said something along the lines of, “I figure I’ll be living on my own in a great Dallas apartment with a burgeoning career as a marketing or PR exec in a high-profile company with a great salary.” Fast forward to today, that’s not exactly how life looks. In reality, 2017 has probably been the hardest year of my young life. I still live with my parents and am just working hard to give me and my dog a better life.

I graduated from the University of Arkansas in 2016 with my BA in journalism and then moved back to Dallas, my hometown, to begin pursuing a career in journalism, public relations or really anywhere that would hire me. Soon enough, I got a job as an Investor Relations/PR Coordinator for a tech startup company. My life felt on track and I was on my way to the sunny outlook I had pictured for myself so many years prior. But as so many of us know all too well, life doesn’t always turn out like you expect. Less than six months later, I lost that job due to financial layoffs and found myself once again, unemployed--quite the dirty word when you’re over the age of 22 and no longer in school.

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I began doing some freelance writing and putting that journalism degree to use; I kept myself busy with family and friends and continued the seemingly never-ending job search, but I was still struggling to find something that I felt truly fulfilled me. At times, I felt so defeated and beaten down. But it’s during times like this that God reminds you he has a plan. This past October, I got a call from an old co-worker and friend, Kenny Fomunung, but you all might know him better as the brilliant founder behind Enrich My Brand. He informed me that he had decided to strike out on his own and found a PR and marketing agency and asked if I would be interested in joining him as assistant brand manager. I of course accepted and was and am still so excited to be a part of this extraordinary company. Kenny and I met when I worked in my previous capacity as a PR coordinator and made a great team if I do say so myself. Luckily, Kenny seemed to agree.

This opportunity to work at EMB could not have come at a better time for me and for the first time in a long time, I am feeling passionate and optimistic and what I’m doing. Kenny is a charismatic and fearless leader whom I am thrilled to be working with and learning from. I have no doubt he will find great success as an entrepreneur and the driving factor behind making EMB a truly great company with a vast network of clients.

While these last couple of months have not come without bumps in the road, I am so confident in the future of this company and in the clients with whom I have begun working and cannot wait to see what this journey holds for 2018.

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Humbly yours,

Rachel Beaird

Assistant Brand Manager

 

Why I'm Thankful for Adversity

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2017 has been a challenging and eventful year for me punctuated by my recent bold or “crazy” (according to my closest friends) decision to resign from my job of 18 months despite a major promotion, raise, and stock bonus looming so I could recommit all of my time and resources toward doing what I love—working for myself; specifically, building my own business, Enrich My Brand. While that’s how my story of 2017 seems to be ending, it is a far cry from how it began or where I imagined I’d be by this time.

Last Thanksgiving, I was thankful I so much as had a job; yes, after a brutal eight-month stretch of unemployment that saw me broke and crashing on my parents’ couch even after having secured a global MBA across three continents the previous year, that easily topped the list of things I was thankful for. Fast forward to this Thanksgiving and, although I remain grateful to my former employer for having provided me with gainful employment that yielded many new skills, much-needed professional experience, and several connections, I am especially thankful for listening to my own inner voice and taking the leap of faith I just did. 

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During this season of self-reflection, of appreciating the people who’ve been there for us, who've helped us make progress, who’ve added value to our lives in some way big or small, I want to remind you to, in addition to these deserving individuals, also give yourself some credit for hanging in there through your fair share of trials and tribulations. Sometimes, people are either not brave enough or humble enough to ask for help when they’re in need. Also, in my view, it’s not only worth your while to have an attitude of gratitude toward the trusted people in your inner circle who helped you get through your most difficult challenges, it would also behoove you to be grateful you experienced those challenges in the first place and to yourself for showing the necessary resolve to triumph in spite of them. 

The inconvenient truth is, nothing builds character quite like adversity and overcoming it. So, be thankful for your lows as much as you are your highs, and be thankful for your life as much as you are the lives of the loved ones who make up your support system. Just as we’ve often heard that in whatever we do, enjoying the journey is as important as enjoying the destination, so, too is it important to appreciate the obstacles as you do having successfully navigated them. Besides, without our times in need, we wouldn’t even have the opportunity to know our friends indeed. 

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As for me, having put all my chips in Enrich My Brand so I can pursue my passion of helping others bring their business visions and ideas to life through elegant brand identity design and compelling storytelling, I very much look forward to seeing how this year ends and what milestones my team and I would've have reached by next Thanksgiving. In all we do, we are driven by passion and I’m truly grateful for each of the clients we have gained in such a short time since we launched November 1st. Moreover, as the founder of Enrich My Brand, I personally pledge that no matter whether we have one client or 100 clients, we will treat each with a personal, VIP-esque attention befitting of a small but professional agency like ours. We look forward to helping you put your brand’s best face forward, one carefully crafted design and/or excellently drafted story at a time.

From our small but growing family to yours, Happy Thanksgiving! May you and your loved ones remain blessed through the remainder of 2017 and may you prosper throughout 2018.

With love,

Kenny, Chief Wordsmith