new beginnings

Introducing Our Assistant Brand Manager

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If you’d asked me six years ago, as a bright-eyed soon-to-be college freshman, where I expected to be by 2017, I might have said something along the lines of, “I figure I’ll be living on my own in a great Dallas apartment with a burgeoning career as a marketing or PR exec in a high-profile company with a great salary.” Fast forward to today, that’s not exactly how life looks. In reality, 2017 has probably been the hardest year of my young life. I still live with my parents and am just working hard to give me and my dog a better life.

I graduated from the University of Arkansas in 2016 with my BA in journalism and then moved back to Dallas, my hometown, to begin pursuing a career in journalism, public relations or really anywhere that would hire me. Soon enough, I got a job as an Investor Relations/PR Coordinator for a tech startup company. My life felt on track and I was on my way to the sunny outlook I had pictured for myself so many years prior. But as so many of us know all too well, life doesn’t always turn out like you expect. Less than six months later, I lost that job due to financial layoffs and found myself once again, unemployed--quite the dirty word when you’re over the age of 22 and no longer in school.

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I began doing some freelance writing and putting that journalism degree to use; I kept myself busy with family and friends and continued the seemingly never-ending job search, but I was still struggling to find something that I felt truly fulfilled me. At times, I felt so defeated and beaten down. But it’s during times like this that God reminds you he has a plan. This past October, I got a call from an old co-worker and friend, Kenny Fomunung, but you all might know him better as the brilliant founder behind Enrich My Brand. He informed me that he had decided to strike out on his own and found a PR and marketing agency and asked if I would be interested in joining him as assistant brand manager. I of course accepted and was and am still so excited to be a part of this extraordinary company. Kenny and I met when I worked in my previous capacity as a PR coordinator and made a great team if I do say so myself. Luckily, Kenny seemed to agree.

This opportunity to work at EMB could not have come at a better time for me and for the first time in a long time, I am feeling passionate and optimistic and what I’m doing. Kenny is a charismatic and fearless leader whom I am thrilled to be working with and learning from. I have no doubt he will find great success as an entrepreneur and the driving factor behind making EMB a truly great company with a vast network of clients.

While these last couple of months have not come without bumps in the road, I am so confident in the future of this company and in the clients with whom I have begun working and cannot wait to see what this journey holds for 2018.

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Humbly yours,

Rachel Beaird

Assistant Brand Manager

 

Passion Led Us Here

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Too often, people talk about passion but seldom do they live it. Passion, by definition, is a strong and barely controllable emotion.” When something is barely controllable, it is almost like an addiction; it grips you, consumes you, and doesn’t let you go until you’ve indulged in it fully. Think about that feeling of being in love, those “butterflies” in your stomach. I’m sure most of us have been there. Interestingly enough, it is that magnitude of emotion that best conveys passion.

Now, when it comes to starting a business or building a brand, you really shouldn’t indulge unless you’re passionate about what it is you’re starting. Whatever concept, idea, or service you wish to bring to birth or take to market requires more than a simple desire to have something you can call your own or so you can use the overused term, entrepreneur. It also takes more than a goal to become rich and/or famous through what you believe you have to offer the world. Don’t get me wrong, there is nothing inherently wrong with these kinds of aspirations; I’m simply saying they won’t give your business or brand staying power because the road ahead is usually long, rough, and rugged.

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The truth is, starting a business and taking it from startup to profitability or building a brand and taking it from concept to a household name will require that same zeal, that strong and barely controllable emotion. It is that emotion that will have you at the crossroads of should and must. “Must I continue to do what is comfortable like keeping a job I enjoy but am not fulfilled at because I can depend on a steady paycheck?” Or, “Should I dare to trust that emotion, venture out on my own and start my own brand?” That is precisely the judgment call I recently had to make when I decided to launch Enrich My Brand.

Gripped by an unyielding emotion, I chose to resign from a pretty good job with the promise of a promotion and significant raise and bonus looming at the end of the year to face the risks of the unknown–building a brand of my own. That is how I and the team poised to build Enrich My Brand got here–led by passion. I hope that my story might inspire yours; perhaps give you the courage to take a leap of faith and soar to your next venture; provided, of course, it is your passion that leads you there.

Yours truly,

Kenny, Founder & Chief Wordsmith