Four Great and Easy-to-use Software Tools for Content Marketers


While tools do not the creator make, they almost certainly come in handy for any digital marketer. Thankfully, in the Information Age, we currently enjoy, there is a wealth of resources available to any upstart content creator to optimize their brand as well as their clients’. Below are some of our personal favorites.

1. Unsplash

Website: www.unsplash.com

Why we love it:

Gone are the days where you needed to pay monthly for hi-res stock photos. With Unsplash, you have free access to some of the most unique and visually stunning hi-res photography you’ll see anywhere on the web. Simply visit their website, type what sort of image you’re looking for in the search bar, scroll through and download the perfect image for your blog article or social media visual post. We recommend creating an account for your marketing agency so you can create collections your social media managers have access to or can contribute their favorite images to for immediate or future use. Also, sharing is caring, so while it’s not mandatory, it’s always nice to share the image you downloaded on twitter to shoutout its generous photographer. It’s simple and automatic making it easy to tweet, and the mentioned photographer will surely appreciate the gesture.

2. Canva

Website: www.canva.com

Why we love it:

Canva is any social media manager’s best friend when it comes to creating visually stunning content. With amazing free and paid templates already formatted for the various social media networks out there, you no longer need Photoshop to generate quality visual posts for your or your clients’ social media pages. Just choose the network for wish you want a design and get to editing. It is intuitive and easy to use even for beginners. Though Canva has its own library of quality images you can use to create content, we love combining the quality images we get from Unsplash with Canva’s templates. It’s quite the match made in visual heaven.

3. Powtoons

Website: www.powtoons.com

Why we love it:

We’ve all seen and enjoyed animated videos, from storyboards to whiteboard explainer videos. Well, if you’ve ever thought you needed superpowers to be able to create those for yourself or your clients, you were mistaken, thankfully we might add. Thanks to Powtoons, content marketers the world over can now create a range of animated video content to accomplish so many business objectives. From explainer videos to training seminars to videos that introduce new employees, Powtoons empowers you to be your own expert animator. Sure, there is a bit of a learning curve but learning something so fun is actually a treat. So, check out their website and watch their how-to video, choose a plan, and get to creating. Once you sign up for a Pro account, you’ll even be invited to join their exclusive Facebook group where you’ll get technical support, l feedback on your animated videos before you distribute them, and learn best practices.

4. Missinglettr

Website: www.missinglettr.com

Why we love it:

Every (good) social media manager or marketer understand the mission-critical role blogging plays in engaging your audience and increasing your brand awareness. And, if you’re like us, not only do you blog for your brand but for your clients’ too. A good social media manager understands that each blog article is a source of other kinds of social media content, e.g. Facebook, IG, and Twitter posts. Missinglettr enables you to seamlessly break down the rich content in your blog articles and turn them into engaging posts across your social media accounts. The added benefit is that all these subsequent posts also serve to bring audiences from your various social media back to your blog page and, therefore, your website. This is actually a great resource for your clients for whom you manage their social media ecosystem because it increases their web traffic. Give them a try today.

Well, we hope you fellow content marketers have enjoyed this little nugget and will put the information to use for your own success. For more such gems, be sure to subscribe to our blog by entering your information below.

P.S. Always remember, these are just tools; it still takes a creative mind to make them worth the while.

Humbly yours,

The EMB team