software

Four Tools Every Content Marketer Should be Using

Content marketing has quickly become one of the most competitive arenas in the digital landscape, meaning it is essential to have a dedicated content marketing strategy in place. It may seem simple to streamline your content for the week, but the truth is it actually takes a lot of time and effort. Below, we’ve outlined some of our favorite tools that help us ensure our marketing strategy is consistent, original and compelling.

scrabble-2129648_1280.jpg

HootSuite

Posting to social media is easy enough, but having to individually log on to each platform--Facebook, LinkedIn, Instagram, Twitter, etc.--to share the same message is not only tedious but also time-consuming. Enter HootSuite. More than 16 million people employ the tool’s ability to either post instantly or schedule messages across more than 35 social networks from one dashboard. Additionally, HootSuite offers analytics reports to help you better understand what campaigns are most successful.

Grammarly

No matter how adept a writer you may be, no one is immune to the occasional grammatical error or misspelled word. Luckily, Grammarly is there to make sure you never look the fool. Not only does the tool catch simple grammar mistakes and spell check the document, but it also takes into account the context and makes suggestions where a better word could be used, lets you know if you’re overusing a word, and even checks squinting modifiers. Plus, you can install a Grammarly extension into your browser of choice so that you don’t even have to leave your window for editing. Grammar errors are a needless mistake that makes you or your business appear less credible, so why leave it up to chance? (Special thanks to Grammarly for editing all of EMB’s blog posts!)

pexels-photo-1496192.jpeg

MailChimp

59 percent of B2B marketers say email is their most effective channel in terms of revenue generation, and MailChimp is an excellent aid in creating and disseminating original marketing campaigns. The tool offers templates for newsletters, ads, emails and more and allows you to automate the messages for different audiences. After a campaign is sent out, you can track open rates and click rates, and Google Analytics works in unison to demonstrate the amount of traffic and revenue generated. Users also have the ability to create different subscriber lists, and MailChimp automatically keeps track of who the most engaged subscribers are and lets you know which emails are bouncing back.


Coolors

Speaking of email campaigns, a bad color palette can completely ruin a message, no matter how strong. 90 percent of information transmitted to the brain is visual, meaning if someone can’t read your type or the colors are too harsh on the eyes, they’ve deleted the email before they even read what it was about. With the use of Coolors, you never have to worry about unsightly color combos again. The site is free to use and instantly generates aesthetically pleasing color palettes with the touch of a button. You can even upload the image to be featured in your email or social post, and Coolors can the exact colors in the picture and design a palette to complement it. Once completed, you can save or export the palette to be used as many times as you need.


Check out one of our older posts here for four more software tools we love!








The Value of Blogging

Over the past decade, the popularity of blogging for businesses has grown exponentially, and it has one of the most valuable, not to mention cost-efficient, tools for companies to both engage with the public while also promoting their products and services. However, if you are someone who is still struggling to understand the value blogging can offer, here are three reasons we at Enrich My Brand make it a top priority:

1. It Increases Brand Awareness.

Every time you post a blog to your company website, it creates an indexed page, meaning that it has just built one more way for the site to appear in search engines such as Google, Yahoo!, etc. In fact, according to a 2017 study by Hubspot, companies that blog on a regular basis receive 97 percent more links to their website. Each time a reputable web page shares a link to your blog, the entire company website will see a definite increase in SEO. Additionally, blogging increases your chances to grow your social media presence organically. With each new blog post, you are creating content that can be shared by your followers, henceforth reaching a previously untapped audience.

photo-1423666639041-f56000c27a9a.jpeg

2. Blogs were rated as the 5th Most Trusted Source for Accurate Information Online in 2016.

Blogs are often written in the first person and therefore have a personal touch. They help to humanize your company, establish credibility and give you an opportunity to help your audience understand your brand identity. 60 percent of consumers feel more positive about a company after reading original content on its website. Blogging on a regular basis gives your company a voice that people may relate to and the more you post, the more followers you gain, and the more legitimate your company will become. Blogging is a great way to not only portray your expertise in business areas but also to show your audience some of your other interests and show off your company’s personality.

3. Marketers who Have Prioritized Blogging are 13x More Likely to Enjoy Positive ROI.

B2B companies that blog on a regular basis generate an average of 67 percent more leads than businesses without blogs. Not only is this a shocking statistic, but it is also a much more cost-effective way to grow your business compared to traditional advertising methods. Blogs can help you attract customers 24 hours a day, seven days a week; they never stop working, even when you do. Even older blogs can increase website traffic as long as they are timely or feature commonly asked questions, and utilizing tools such as Missinglettr can quickly help you maintain content on a regular basis.

photo-1512314889357-e157c22f938d.jpeg

Aside from the statistics listed above, blogging also tends to inspire people. Blogs encourage you to come up with new ideas and think outside the box to continue generating original content. Moreover, if writing is not your forte? That is where our team at EMB comes in. Visit our services page today to discover how we can help your business capitalize on the benefits of blogging.

 

 

 

 

 

 

 

 

Four Great and Easy-to-use Software Tools for Content Marketers

martin-shreder-349256.jpg

While tools do not the creator make, they almost certainly come in handy for any digital marketer. Thankfully, in the Information Age, we currently enjoy, there is a wealth of resources available to any upstart content creator to optimize their brand as well as their clients’. Below are some of our personal favorites.

1. Unsplash

Website: www.unsplash.com

Why we love it:

Gone are the days where you needed to pay monthly for hi-res stock photos. With Unsplash, you have free access to some of the most unique and visually stunning hi-res photography you’ll see anywhere on the web. Simply visit their website, type what sort of image you’re looking for in the search bar, scroll through and download the perfect image for your blog article or social media visual post. We recommend creating an account for your marketing agency so you can create collections your social media managers have access to or can contribute their favorite images to for immediate or future use. Also, sharing is caring, so while it’s not mandatory, it’s always nice to share the image you downloaded on twitter to shoutout its generous photographer. It’s simple and automatic making it easy to tweet, and the mentioned photographer will surely appreciate the gesture.

2. Canva

Website: www.canva.com

Why we love it:

Canva is any social media manager’s best friend when it comes to creating visually stunning content. With amazing free and paid templates already formatted for the various social media networks out there, you no longer need Photoshop to generate quality visual posts for your or your clients’ social media pages. Just choose the network for wish you want a design and get to editing. It is intuitive and easy to use even for beginners. Though Canva has its own library of quality images you can use to create content, we love combining the quality images we get from Unsplash with Canva’s templates. It’s quite the match made in visual heaven.

3. Powtoons

Website: www.powtoons.com

Why we love it:

We’ve all seen and enjoyed animated videos, from storyboards to whiteboard explainer videos. Well, if you’ve ever thought you needed superpowers to be able to create those for yourself or your clients, you were mistaken, thankfully we might add. Thanks to Powtoons, content marketers the world over can now create a range of animated video content to accomplish so many business objectives. From explainer videos to training seminars to videos that introduce new employees, Powtoons empowers you to be your own expert animator. Sure, there is a bit of a learning curve but learning something so fun is actually a treat. So, check out their website and watch their how-to video, choose a plan, and get to creating. Once you sign up for a Pro account, you’ll even be invited to join their exclusive Facebook group where you’ll get technical support, l feedback on your animated videos before you distribute them, and learn best practices.

4. Missinglettr

Website: www.missinglettr.com

Why we love it:

Every (good) social media manager or marketer understand the mission-critical role blogging plays in engaging your audience and increasing your brand awareness. And, if you’re like us, not only do you blog for your brand but for your clients’ too. A good social media manager understands that each blog article is a source of other kinds of social media content, e.g. Facebook, IG, and Twitter posts. Missinglettr enables you to seamlessly break down the rich content in your blog articles and turn them into engaging posts across your social media accounts. The added benefit is that all these subsequent posts also serve to bring audiences from your various social media back to your blog page and, therefore, your website. This is actually a great resource for your clients for whom you manage their social media ecosystem because it increases their web traffic. Give them a try today.

Well, we hope you fellow content marketers have enjoyed this little nugget and will put the information to use for your own success. For more such gems, be sure to subscribe to our blog by entering your information below.

P.S. Always remember, these are just tools; it still takes a creative mind to make them worth the while.

Humbly yours,

The EMB team