Introducing Our Assistant Brand Manager


If you’d asked me six years ago, as a bright-eyed soon-to-be college freshman, where I expected to be by 2017, I might have said something along the lines of, “I figure I’ll be living on my own in a great Dallas apartment with a burgeoning career as a marketing or PR exec in a high-profile company with a great salary.” Fast forward to today, that’s not exactly how life looks. In reality, 2017 has probably been the hardest year of my young life. I still live with my parents and am just working hard to give me and my dog a better life.

I graduated from the University of Arkansas in 2016 with my BA in journalism and then moved back to Dallas, my hometown, to begin pursuing a career in journalism, public relations or really anywhere that would hire me. Soon enough, I got a job as an Investor Relations/PR Coordinator for a tech startup company. My life felt on track and I was on my way to the sunny outlook I had pictured for myself so many years prior. But as so many of us know all too well, life doesn’t always turn out like you expect. Less than six months later, I lost that job due to financial layoffs and found myself once again, unemployed--quite the dirty word when you’re over the age of 22 and no longer in school.


I began doing some freelance writing and putting that journalism degree to use; I kept myself busy with family and friends and continued the seemingly never-ending job search, but I was still struggling to find something that I felt truly fulfilled me. At times, I felt so defeated and beaten down. But it’s during times like this that God reminds you he has a plan. This past October, I got a call from an old co-worker and friend, Kenny Fomunung, but you all might know him better as the brilliant founder behind Enrich My Brand. He informed me that he had decided to strike out on his own and found a PR and marketing agency and asked if I would be interested in joining him as assistant brand manager. I of course accepted and was and am still so excited to be a part of this extraordinary company. Kenny and I met when I worked in my previous capacity as a PR coordinator and made a great team if I do say so myself. Luckily, Kenny seemed to agree.

This opportunity to work at EMB could not have come at a better time for me and for the first time in a long time, I am feeling passionate and optimistic and what I’m doing. Kenny is a charismatic and fearless leader whom I am thrilled to be working with and learning from. I have no doubt he will find great success as an entrepreneur and the driving factor behind making EMB a truly great company with a vast network of clients.

While these last couple of months have not come without bumps in the road, I am so confident in the future of this company and in the clients with whom I have begun working and cannot wait to see what this journey holds for 2018.


Humbly yours,

Rachel Beaird

Assistant Brand Manager


Why I'm Thankful for Adversity


2017 has been a challenging and eventful year for me punctuated by my recent bold or “crazy” (according to my closest friends) decision to resign from my job of 18 months despite a major promotion, raise, and stock bonus looming so I could recommit all of my time and resources toward doing what I love—working for myself; specifically, building my own business, Enrich My Brand. While that’s how my story of 2017 seems to be ending, it is a far cry from how it began or where I imagined I’d be by this time.

Last Thanksgiving, I was thankful I so much as had a job; yes, after a brutal eight-month stretch of unemployment that saw me broke and crashing on my parents’ couch even after having secured a global MBA across three continents the previous year, that easily topped the list of things I was thankful for. Fast forward to this Thanksgiving and, although I remain grateful to my former employer for having provided me with gainful employment that yielded many new skills, much-needed professional experience, and several connections, I am especially thankful for listening to my own inner voice and taking the leap of faith I just did. 


During this season of self-reflection, of appreciating the people who’ve been there for us, who've helped us make progress, who’ve added value to our lives in some way big or small, I want to remind you to, in addition to these deserving individuals, also give yourself some credit for hanging in there through your fair share of trials and tribulations. Sometimes, people are either not brave enough or humble enough to ask for help when they’re in need. Also, in my view, it’s not only worth your while to have an attitude of gratitude toward the trusted people in your inner circle who helped you get through your most difficult challenges, it would also behoove you to be grateful you experienced those challenges in the first place and to yourself for showing the necessary resolve to triumph in spite of them. 

The inconvenient truth is, nothing builds character quite like adversity and overcoming it. So, be thankful for your lows as much as you are your highs, and be thankful for your life as much as you are the lives of the loved ones who make up your support system. Just as we’ve often heard that in whatever we do, enjoying the journey is as important as enjoying the destination, so, too is it important to appreciate the obstacles as you do having successfully navigated them. Besides, without our times in need, we wouldn’t even have the opportunity to know our friends indeed. 


As for me, having put all my chips in Enrich My Brand so I can pursue my passion of helping others bring their business visions and ideas to life through elegant brand identity design and compelling storytelling, I very much look forward to seeing how this year ends and what milestones my team and I would've have reached by next Thanksgiving. In all we do, we are driven by passion and I’m truly grateful for each of the clients we have gained in such a short time since we launched November 1st. Moreover, as the founder of Enrich My Brand, I personally pledge that no matter whether we have one client or 100 clients, we will treat each with a personal, VIP-esque attention befitting of a small but professional agency like ours. We look forward to helping you put your brand’s best face forward, one carefully crafted design and/or excellently drafted story at a time.

From our small but growing family to yours, Happy Thanksgiving! May you and your loved ones remain blessed through the remainder of 2017 and may you prosper throughout 2018.

With love,

Kenny, Chief Wordsmith