Three Tools to Help You Measure Your Marketing ROI

When it comes to tracking and understanding your content ROI, things can get pretty confusing, pretty quickly. Even marketers with years of experience can sometimes struggle with effectively understanding ROI; in fact, only 39 percent of marketers consider themselves even remotely successful at it. So today, we wanted to make all of our lives a little easier and share three tools we have found that can help you understand how productive you are with your content marketing.


Built-In Social Media Analytics

Cost: Free

Not only is it free, but it’s also relatively easy to navigate once you understand the basics. Twitter Analytics is particularly user-friendly as it lays out for you how many people saw your tweet, number of profile visits, number of mentions, as well as how many people have followed or unfollowed you. It also allows you to see your most popular tweet through engagements, something particularly helpful when evaluating what kind of content your audience is seeking out.

Facebook offers very comparable analytics through insights that can help measure your exposure. It allows you to see detailed information on your posts, such as the number of paid likes vs. organic likes. It also shows you what time of day your followers are most active so you can post accordingly and the demographics of your followers.


Cost: Limited free version, $9.99/month for one user, $100+/month for large companies.

If you don’t already use Hootsuite to schedule out your posts, we would highly recommend you invest in an account. Essentially, it combines the analytics of all linked social media accounts and produces a comprehensive breakdown. The basic plan does offer a limited report, but of course, the more money you spend, the more detail you get.

Google Analytics

Cost: Free (There is also a premium version for large corporations that is $150,000/year)

Google Analytics is excellent for understanding the success of your website. It allows you to see the number of visitors, if they are new or repeat visitors, how they got to your site (Google search, social media, email campaigns, etc.), average time spent on the site and more. It’s also straightforward to set up, and you’re not required to have your website hosted by Google. This way, you know what to put money behind because you understand how visitors are finding you. Social Media posts? Do more promotion. Email links? More campaigns. Blog posts? More content. And so forth.


While there is a myriad of ways to measure your ROI, these are just a few of the tools we at Enrich My Brand find helpful. Contact us so we can help you and your business on your road to success via a robust digital marketing strategy.



Four Great and Easy-to-use Software Tools for Content Marketers


While tools do not the creator make, they almost certainly come in handy for any digital marketer. Thankfully, in the Information Age, we currently enjoy, there is a wealth of resources available to any upstart content creator to optimize their brand as well as their clients’. Below are some of our personal favorites.

1. Unsplash


Why we love it:

Gone are the days where you needed to pay monthly for hi-res stock photos. With Unsplash, you have free access to some of the most unique and visually stunning hi-res photography you’ll see anywhere on the web. Simply visit their website, type what sort of image you’re looking for in the search bar, scroll through and download the perfect image for your blog article or social media visual post. We recommend creating an account for your marketing agency so you can create collections your social media managers have access to or can contribute their favorite images to for immediate or future use. Also, sharing is caring, so while it’s not mandatory, it’s always nice to share the image you downloaded on twitter to shoutout its generous photographer. It’s simple and automatic making it easy to tweet, and the mentioned photographer will surely appreciate the gesture.

2. Canva


Why we love it:

Canva is any social media manager’s best friend when it comes to creating visually stunning content. With amazing free and paid templates already formatted for the various social media networks out there, you no longer need Photoshop to generate quality visual posts for your or your clients’ social media pages. Just choose the network for wish you want a design and get to editing. It is intuitive and easy to use even for beginners. Though Canva has its own library of quality images you can use to create content, we love combining the quality images we get from Unsplash with Canva’s templates. It’s quite the match made in visual heaven.

3. Powtoons


Why we love it:

We’ve all seen and enjoyed animated videos, from storyboards to whiteboard explainer videos. Well, if you’ve ever thought you needed superpowers to be able to create those for yourself or your clients, you were mistaken, thankfully we might add. Thanks to Powtoons, content marketers the world over can now create a range of animated video content to accomplish so many business objectives. From explainer videos to training seminars to videos that introduce new employees, Powtoons empowers you to be your own expert animator. Sure, there is a bit of a learning curve but learning something so fun is actually a treat. So, check out their website and watch their how-to video, choose a plan, and get to creating. Once you sign up for a Pro account, you’ll even be invited to join their exclusive Facebook group where you’ll get technical support, l feedback on your animated videos before you distribute them, and learn best practices.

4. Missinglettr


Why we love it:

Every (good) social media manager or marketer understand the mission-critical role blogging plays in engaging your audience and increasing your brand awareness. And, if you’re like us, not only do you blog for your brand but for your clients’ too. A good social media manager understands that each blog article is a source of other kinds of social media content, e.g. Facebook, IG, and Twitter posts. Missinglettr enables you to seamlessly break down the rich content in your blog articles and turn them into engaging posts across your social media accounts. The added benefit is that all these subsequent posts also serve to bring audiences from your various social media back to your blog page and, therefore, your website. This is actually a great resource for your clients for whom you manage their social media ecosystem because it increases their web traffic. Give them a try today.

Well, we hope you fellow content marketers have enjoyed this little nugget and will put the information to use for your own success. For more such gems, be sure to subscribe to our blog by entering your information below.

P.S. Always remember, these are just tools; it still takes a creative mind to make them worth the while.

Humbly yours,

The EMB team