Over the past decade, the popularity of blogging for businesses has grown exponentially, and it has one of the most valuable, not to mention cost-efficient, tools for companies to both engage with the public while also promoting their products and services. However, if you are someone who is still struggling to understand the value blogging can offer, here are three reasons we at Enrich My Brand make it a top priority:
1. It Increases Brand Awareness.
Every time you post a blog to your company website, it creates an indexed page, meaning that it has just built one more way for the site to appear in search engines such as Google, Yahoo!, etc. In fact, according to a 2017 study by Hubspot, companies that blog on a regular basis receive 97 percent more links to their website. Each time a reputable web page shares a link to your blog, the entire company website will see a definite increase in SEO. Additionally, blogging increases your chances to grow your social media presence organically. With each new blog post, you are creating content that can be shared by your followers, henceforth reaching a previously untapped audience.
2. Blogs were rated as the 5th Most Trusted Source for Accurate Information Online in 2016.
Blogs are often written in the first person and therefore have a personal touch. They help to humanize your company, establish credibility and give you an opportunity to help your audience understand your brand identity. 60 percent of consumers feel more positive about a company after reading original content on its website. Blogging on a regular basis gives your company a voice that people may relate to and the more you post, the more followers you gain, and the more legitimate your company will become. Blogging is a great way to not only portray your expertise in business areas but also to show your audience some of your other interests and show off your company’s personality.
3. Marketers who Have Prioritized Blogging are 13x More Likely to Enjoy Positive ROI.
B2B companies that blog on a regular basis generate an average of 67 percent more leads than businesses without blogs. Not only is this a shocking statistic, but it is also a much more cost-effective way to grow your business compared to traditional advertising methods. Blogs can help you attract customers 24 hours a day, seven days a week; they never stop working, even when you do. Even older blogs can increase website traffic as long as they are timely or feature commonly asked questions, and utilizing tools such as Missinglettr can quickly help you maintain content on a regular basis.
Aside from the statistics listed above, blogging also tends to inspire people. Blogs encourage you to come up with new ideas and think outside the box to continue generating original content. Moreover, if writing is not your forte? That is where our team at EMB comes in. Visit our services page today to discover how we can help your business capitalize on the benefits of blogging.